Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Just between 2016 and 2017, video ad click-through rates increased 300 percent. In comparing that time span, video ad inventory in the U.S. increased 414 percent.

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. per click in the second quarter of 2016.

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