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All Hail the King: Mobile Video Reigns Supreme

InMobi

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 2) Because Publishers are Making More Video Inventory Available The laws of supply and demand are coming into play in mobile advertising.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

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Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.