All Hail the King: Mobile Video Reigns Supreme
InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 2) Because Publishers are Making More Video Inventory Available The laws of supply and demand are coming into play in mobile advertising.
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