InMobi

JUNE 25, 2018

Just between 2016 and 2017, video ad click-through rates increased 300 percent. In comparing that time span, video ad inventory in the U.S. This means advertisers know their video ads will be just as immersive and visually memorable on mobile as they would be on a television set. increased 414 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27

CPM 52

CPM CPC Advertising Banner 52

Martech

OCTOBER 23, 2023

Expedia’s former COO claims ad payments to Google ballooned x10 – but traffic didn’t follow (Oct. 19) Expedia’s former chief operating officer, Jeff Hurst, claimed the company’s ad fees to Google ballooned 10 times over a five-year period. Google’s search engine default status on phones was a ‘priority’ (Sept.

Mobile Search 85

Mobile Search Machine Learning Advertising Manufacturing 85

Monetize More

OCTOBER 18, 2022

Different ad units include square, banner, interstitial, landscape and vertical. You can even run A/B tests on your ads. Click here to find out more about Fyber. Unruly assists publishers in maximizing their ad revenues with a range of user-friendly video ad formats and access to global premium brands.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. Click here to download it for free right now!

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110