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How Are In-App Advertising Rates Calculated?

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. per click in the second quarter of 2016.

CPM 52
CPM CPC Advertising Banner 52
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All Hail the King: Mobile Video Reigns Supreme

InMobi

JUNE 25, 2018

The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52
Click Through Rate Video Ads Ad Inventory Shipping 52
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