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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Reach your target audience at scale at a time and place when they are most likely to be in a shopping mindset 2.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. Source: Dedicated Media ). Larger space.

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Location-Based Mobile Video Ads Deliver On The Promise Of Engagement And Call-To-Action

InMobi

According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. The campaign outperformed the expand rate benchmark by over 30% and recorded more than 25,000 unique interactions with the rich media unit.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 By simply associating your video content with specific emotional triggers, brands are able to engage with a wider audience and accelerate their decision-making process. trillion, according to a 2015 Nilsen report. .

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Ready to Hire a Programmatic Advertising Agency? Increased Reach. Experience.

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