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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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?Brands, unwrap your holiday season gift!

InMobi

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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InMobi Insights : The Dynamics of a Booming App Economy

InMobi

This, in turn, is driving growth in emerging markets, opening up a wider and eager audience for app developers. These markets with their low smartphone penetration rate boast of an eager audience willing to explore and download mobile apps. This stems from a user base willing to make more purchases through their mobile devices.

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Going to Mobile World Congress, Barcelona - Third year in a Row

InMobi

Offer ends Feb 12, 2014 midnight PST. Vasuta Agarwal 3:30 - 4:00 PM Retargeting and Commerce Preetham V V 4:30 - 5:15 PM Apponomics: Acquiring High Quality Users at Global Scale Peggy Anne Salz, Ed Laws, Abhishek Bapna On to more fun stuff! See you all there and stay tuned to our twitter and FB updates on a daily basis!

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Location-Based Mobile Video Ads Deliver On The Promise Of Engagement And Call-To-Action

InMobi

Mobile video currently accounts for over a quarter of video consumption. According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82