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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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The Future of Affiliate Marketing by Amy Cheung aka Vortex

Lemonads

I joined STM in 2014 as a member, wanting to learn more about running paid traffic. Soon after, the 6-week affiliate marketing challenge pilot course was offered by David Savory aka zeno, and I joined up. If you have zero experience running paid traffic, pop traffic is still the cheapest and easiest way to get your feet wet.

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The Future of Podcasting: Where Is It Going Next?

Single Grain

In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasting was humming along until 2014, when the true crime podcast Serial debuted. It’s official.

Pop-Up 111
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7 underutilized ways to drive traffic to your brand

NewProgrammatic

Digital advertising encompasses a wide range of advertising methods. However, opting for popular solutions puts your brand up against a very saturated market. And it might seem like just about anything in terms of advertising has been done already. The percentage of US users using an adblocker grew by 72% since 2014.

SEO 52
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

It's easier to do than advertising. These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). The Realeyes study found that viewers of branded content were 62% more likely to react positively compared to those who watched 30-second advertisements.

Pop-Up 140
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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

The Banning Surveillance Advertising Act aims to restrict advertisers from practicing surveillance-based advertising or behavioral advertising. They had already been testing Saga secretly with select advertisers for almost a year. 2021 mostly saw Insider trying to popularize Saga with advertisers. .

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Get A Free Consultation. 1 ) Artificial Intelligence.

Marketing 145