VideoWeek

APRIL 22, 2024

RTL AdAlliance has been one of the most active European proponents on the sell-side of ‘total video’ – that is, thinking about video across all screens and devices as a whole, placing video into different silos. And increasingly they want traditional linear TV folded into total video buying platforms too.

Media 59

Media 59

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%. Use Video in Email Marketing.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

AdExchanger

NOVEMBER 28, 2022

An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games. Continue reading » The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.

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137

Martech

MAY 1, 2024

Video feedback. Beyond written answers to surveys, video feedback can convey sentiment and tone. Qualtrics AI can analyze and surface insights from video at scale. Remote interviews conducted through the Qualtrics platform with themes and topics summarized by Qualtrics AI. Live one-on-one.

Conversion 92

Conversion MarTech Agency Marketing 92

VideoWeek

APRIL 4, 2024

In this interview, Jacobs discusses how the preview of OpenAI’s Sora has accelerated the timeline for text-to-video AI systems, and the impact of text-to-video on the streaming space. Filmed at New Video Frontiers 2024 in London. Follow VideoWeek on Twitter and LinkedIn.

Audience 59

Audience Ad Tech Media 59

AdExchanger

NOVEMBER 28, 2022

An interview withSharon Kroll CohenCMO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is complicated enough without also having to worry.

Advertising 115

Advertising 115

VideoWeek

OCTOBER 25, 2023

In this video interview, Hicks speaks on the targeting opportunities of CTV, the ability to plug in commerce and retail data, and the avenues it opens up for clients who previously would not have considered TV advertising. Cross-channel campaigns can therefore combine the benefits of TV with the advantages of digital advertising.

Advertising 110

Advertising Retail Marketing Agency 110

VideoWeek

APRIL 30, 2024

In this interview Hicks outlines the basics of TVOOH – what it is, how it’s measured, and what the value is to audiences and advertisers. Filmed at New Video Frontiers 2024 in London. But as TV content, it has to abide by TV-like measurement standards says Richard Hicks, Co-Founder and COO of C-Screens.

Audience 52

Audience Advertising Ad Tech 52

Martech Series

NOVEMBER 24, 2022

Sumsub, a global regtech company that helps businesses stay compliant and fight digital fraud, today announced a free webinar “BaFin-compliant video identification: how to avoid a conversion-killer” which will take place on November 29, 2022 at 11 AM CET. Germany is just one of several EU countries where video interviews are required.

Conversion 85

Conversion SEO MarTech Marketing 85

VideoWeek

APRIL 3, 2024

As more generative AI tools come to market and deliver new capabilities, there will be an element of levelling the playing field for marketers, where brands which couldn’t previously afford to make high quality video or image assets can now compete more effectively. Follow VideoWeek on Twitter and LinkedIn.

Marketing 59

Marketing 59

VideoWeek

APRIL 4, 2023

When it comes to video, the TV screen is still prime real estate for advertisers – and with the CTV market set to reach $43-45 billion in next three years, ad budgets will flow more heavily to video than social media for the first time in a decade. Filmed at New Video Frontiers 2023 in London.

Real Estate 98

Real Estate Video Ads Media Advertising 98

VideoWeek

APRIL 5, 2023

As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Filmed at New Video Frontiers in London. Follow VideoWeek on Twitter and LinkedIn.

Media 128

Media Ad Tech 128

VideoWeek

OCTOBER 30, 2023

But Belmont argues that the practice of applying a frequency cap to a unique IP address, as one would in display or mobile video, doesn’t necessarily translate to CTV environments.

Marketing 72

Marketing Ad Tech 72

VideoWeek

APRIL 15, 2024

The discussion across panels at this year’s New Video Frontiers showed that programmatic is no longer on TV’s periphery, says Paul Gubbins, Head of CTV Strategy & Marketing at Publica by IAS. In this interview, filmed at NVF 2024, Gubbins discusses how Publica approaches this challenge.

Advertising 52

Advertising Marketing Ad Tech 52

VideoWeek

APRIL 9, 2024

In this interview, Wiles discusses the factors which will accelerate Europe’s CTV and FAST markets, as well as how CTV can cater to new advertisers with innovative formats, and how publishers can tackle discoverability and monetisation. Filmed at New Video Frontiers 2024 in London. Follow VideoWeek on Twitter and LinkedIn.

Marketing 59

Marketing Advertising Ad Tech 59

AdExchanger

AUGUST 7, 2022

An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Standing out in a category dominated by Google Nest and Amazon’s Ring isn’t easy. Just ask security device manufacturer Arlo Technologies.

Manufacturing 105

Manufacturing Marketing 105

AdExchanger

SEPTEMBER 19, 2022

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok.

124

124

Martech Series

JUNE 21, 2022

Josh Dorward, Managing Director at Cloudinary and ( former CEO/Co-founder at Indivio, acquired by Cloudinary ) takes us through Indivio’s journey and takeover while sharing a few thoughts on the growing use of video in B2B: _. Accelerate time to launch dynamic video campaigns with end-to-end creative customization and ads automation.

MarTech 88

MarTech ROI Audience Media 88

AdExchanger

NOVEMBER 17, 2022

An interview withDave ClarkCEOAfter a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as. Continue reading » The post TripleLift Hits Pause On IPO To Focus On CTV, Says New CEO Dave Clark appeared first on AdExchanger.

Ad Tech 110

Ad Tech Video Ads 110

VideoWeek

APRIL 8, 2024

In this interview, Stuart Keith also provides an update on CTVision+, Rakuten Advertising’s publisher collective. Filmed at New Video Frontiers 2024 in London. This evolution will help to lift the CTV marketplace from being considered “emerging media” and into maturity. Follow VideoWeek on Twitter and LinkedIn.

Media 52

Media Audience Advertising 52

AdExchanger

SEPTEMBER 12, 2022

An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com tomorrow. CTV scales.

Marketing 98

Marketing Advertising 98

VideoWeek

APRIL 17, 2024

In this interview, filmed at New Video Frontiers 2024 in London, Briec discusses: What factors are driving or deterring investment in CTV this year? Fragmentation remains a challenge, and for brands whose marketing budgets are being squeezed, it’s vital that they’re able to prove their CTV investment work.

Marketing 52

Marketing Audience Ad Tech Media 52

AdExchanger

JUNE 20, 2022

An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Everyone is getting into streaming. Even ad networks are launching their own streaming networks.

Ad network 97

Ad network Mobile Ads Marketing Video Ads 97

VideoWeek

APRIL 10, 2024

” In this interview, Dan Black also discusses the risks of overcomplicating measurement, and the role of broadcasters in moving viewers from online video into CTV. Filmed at New Video Frontiers 2024 in London. Follow VideoWeek on Twitter and LinkedIn.

Advertising 40

Advertising Ad Tech 40

VideoWeek

NOVEMBER 27, 2023

In this video interview, China Wire discusses the resurgence of QR codes, the implementation of voice technologies, and reworking processes to suit the CTV space. AI tools can help advertisers better understand what makes creative effective, driving optimisation. Filmed at VideoWeek Roadmap 2023 in London.

Advertising 69

Advertising Ad Tech 69

Martech Series

NOVEMBER 7, 2022

Vbrick , the leading cloud-native end-to-end enterprise video solutions provider, announced it has joined the ServiceNow Partner Program to help organizations enhance employee workflows and deliver exceptional video-enabled digital employee experiences at scale. Vbrick is the leading Enterprise Video Platform (EVP) provider.

MarTech 89

MarTech Marketing 89

Martech Series

FEBRUARY 7, 2023

Now, anyone can easily create professional-quality videos in a matter of clicks. Simply write a query, select a video template, and choose a virtual AI avatar. Elai.io, a cutting-edge platform, is revolutionizing the way video content is created by making professional-quality videos accessible to everyone.

Education 84

Education MarTech Marketing Media 84

Martech Series

JANUARY 9, 2023

In the last version of HitPaw Video Converter, AI has helped a lot of users to remove the vocals from songs. For HitPaw Video Converter V2.7.0, AI Noise Remover aims to enhance the experience of recording video and audio by automatically removing background noise. HitPaw Video Converter supports converting Blu-ray DVDs now.

MarTech 85

MarTech Conversion Marketing Advertising 85

AdExchanger

JUNE 29, 2022

An interview withMatt HillHead, Fire Device Monetization“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad-supported video on demand is growing, but that doesn’t mean viewers aren’t still consuming live linear content.

Video Ads 83

Video Ads 83

VideoWeek

NOVEMBER 1, 2022

In this video interview, filmed at TV Rise 2022 in Barcelona, Lewis discusses sport, sustainability and second-screening. While there are certain things some advertisers have chosen to avoid, the attention, loyalty and size of the event makes it unmissable from a marketing perspective. Follow VideoWeek on Twitter and LinkedIn.

Advertising 98

Advertising Marketing 98

Martech Series

MARCH 2, 2023

Vimeo , the world’s most innovative video experience platform, has been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023. It is an honor to once again be recognized as a company that is driving innovation forward through our video platform,” said Ashraf Alkarmi, Chief Product Officer at Vimeo. “In

MarTech 78

MarTech Audience Marketing 78

VideoWeek

APRIL 4, 2024

In this interview, Henthorn also discusses what publishers can learn from broadcasters about data collaboration, and also the role of clean rooms in the post-cookie landscape. Filmed at New Video Frontiers 2024 in London. Follow VideoWeek on Twitter and LinkedIn.

Cookies 52

Cookies Audience Media Ad Tech 52

Martech Series

OCTOBER 18, 2022

Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability. Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Video Ads 85

Video Ads MarTech Advertising Marketing 85

Digiday

APRIL 17, 2024

“It’s less the promise and beginning to be the practical,” she said in a video interview with Digiday, adding, “I still don’t think it’s finite. We need many more use cases, many more examples, many more opportunities where we can show effort, result — effort result.”

Marketing 62

Marketing Agency Media 62

Martech Series

JUNE 24, 2022

Digital Samba’s video conferencing software won the 2022 Best Overall Video Conferencing Solution RemoteTech Breakthrough Award. Digital Samba’s video conferencing software won the 2022 Best Overall Video Conferencing Solution RemoteTech Breakthrough Award. Digital Samba S.L. Digital Samba S.L.

Education 94

Education MarTech Marketing 94

Martech Series

SEPTEMBER 21, 2022

-Qualtrics’ sophisticated machine learning analyzes sentiment and emotions from the comments consumers leave on video, enabling organizations to get deeper insights and act with empathy and speed. Today’s consumers are accustomed to video, and Qualtrics Video Feedback makes it easy for organizations to capture a holistic view.

Machine Learning 84

Machine Learning MarTech Marketing Media 84

illumin

MARCH 19, 2024

Nick Clegg, the company’s president of global affairs, during an interview with Reuters , said: “Even though the technology is not yet fully mature, particularly when it comes to audio and video, the hope is that we can create a sense of momentum and incentive for the rest of the industry to follow.”

Ad Tech 111

Ad Tech Media Advertising Marketing 111