Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! But do you think you can increase ROI by implementing the video header bidding as it is?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? The 300×250 ad unit.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

OCTOBER 4, 2022

I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JANUARY 25, 2023

Where Are the Best Placements For Banner Ads? Banner ads are a popular form of online advertising that can be found on websites all over the internet. These ads are typically rectangular in shape and come in a variety of sizes. You have to put yourself in the position of the user of the traffic you are targeting.

Banner 52

Banner Advertising Ad network Click Through Rate 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. However, knowing which among these best coincides with a publisher’s needs is paramount to having consistent revenue. Table of Contents [ hide ] What Is a Video Ad Network? Google ADX 2.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Above that, ad load speed is also interlocked with your ad revenue.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? By the end of the day, you may find yourself investigating to determine the root cause of the irregularity. So, we have decided to assist you in navigating through these uncertain waters. What Is Page RPM?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Table of Contents.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Basis

AUGUST 30, 2022

What should we watch tonight? What used to be a simple question (it’s 8:30 p.m. For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. Series, doc, or movie??

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Work With Us What Is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. These platforms enable publishers to access ad demand and sell their inventory seamlessly. And if you’d like to skip straight to our top 5 list, you can do so from the table of contents below.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Carousel ad.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 75

Viewability Video Ads Mobile Ads Audience 75