Adweek

APRIL 6, 2023

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

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Adweek

APRIL 21, 2025

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

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Adweek

SEPTEMBER 28, 2023

Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Between the lines Roku and Spotify first partnered more than a decade ago when the.

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Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Broaden Your Reach: Diversify Your Video Content Lets start with your content.

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Adweek

AUGUST 24, 2023

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

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Adweek

FEBRUARY 26, 2025

In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads.

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Adweek

SEPTEMBER 14, 2022

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

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Adweek

NOVEMBER 17, 2022

Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application. Yelp wrote in a blog post Thursday, "Tens of millions of people visit Yelp to discover and connect with businesses.

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Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

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Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users' time on both platforms is now spent watching videos.

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Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

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Adweek

MAY 12, 2025

130 million people see Prime Video ads each month, the company claims.

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Adweek

FEBRUARY 27, 2025

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. But the streamer still.

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Adweek

MAY 13, 2025

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.

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Adweek

APRIL 22, 2025

The format could establish a new standard for retail media.

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Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

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Ad Badger

JANUARY 7, 2025

Amazon Video Ads are a powerful way to showcase your products and brand directly on Prime Video, capturing attention where. Read More The Simple Guide to Amazon Video Ads The post The Simple Guide to Amazon Video Ads appeared first on Ad Badger.

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Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The post Spotify introduces video ads on Roku appeared first on MarTech.

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Exchange Wire

OCTOBER 31, 2024

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [.]

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VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

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Martech

JUNE 5, 2024

The first initiative is the addition of in-stream video ads alongside publisher content. The post LinkedIn expands video ads, AI tools for B2B marketers appeared first on MarTech. LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals.

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Ad Tech Daily

OCTOBER 17, 2024

GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […] The post GFR Media Uses Caroda to Better Video Ad Management appeared first on Ad Tech Daily.

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Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

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Exchange Wire

JANUARY 6, 2025

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. Expands Video Ad Server Capabilities to Upgrade Programmatic Auctionsfor CTV & DOOH appeared first on ExchangeWire.com.

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Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

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AdExchanger

DECEMBER 7, 2023

The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

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MNTN

FEBRUARY 18, 2025

You, too, can reach vast audiences, so long as you stick to the services video ad specs, detailed below: Tubi Ad Formats and Video Specs for CTV Aspect ratio: 16:9 Minimum resolution: 1920 x 1080 Max file size: 10Gb Frame rate: 23.98, 25, or 29.97 YouTube states video ads 3 minutes or less perform best.

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Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

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Adweek

DECEMBER 12, 2024

This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.

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AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

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AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

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Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

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Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

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Ad Monsters

JULY 15, 2024

Since then, video malvertising attacks have proliferated and show little sign of abating anytime soon. Worse, other scammers have no doubt noted the success of ScamClub’s assault on video ads. In our experience, it’s not enough to monitor the video ad units themselves but the entire page itself.

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Exchange Wire

APRIL 10, 2025

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the companys announcement, one of the essential novelties was the [.]

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Adweek

FEBRUARY 22, 2024

launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they're riding a Sandworm.

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