Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Audience Advertising Agency Media 93

Digiday

APRIL 11, 2024

Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as a critical checkpoint. Continue reading this article on digiday.com.

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Cookies Media Marketing 48

Digiday

JANUARY 2, 2024

Despite the ghost of 2023 following them into the new year, heads of podcasts at five companies were optimistic about 2024 when speaking with Digiday, sharing positive signals of continued audience growth, new advertising dollars coming into the medium and opportunities to expand shows into franchises.

Advertising 85

Advertising Audience Media Marketing 85

Digiday

FEBRUARY 11, 2024

The deal is a clear signal that the entertainment giant hopes to populate the metaverse to come with its homegrown characters and IP. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Entertainment 86

Entertainment Media Marketing 86

Digiday

JANUARY 7, 2024

That’s 15,000 more than last year’s 115,000 attendees, seemingly signaling that people are ready for a full return to in–person events and setting expectations for this year’s slew of industry events, from South by Southwest to the Cannes Lions Festival of Creativity. This year’s big draw: Generative AI.

Electronics 88

Electronics Media Marketing 88

Digiday

APRIL 3, 2024

Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions? Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Cadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing.

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Ad Tech Media Marketing 57

Digiday

MARCH 20, 2024

Instead, advertisers use contextual and interest-based signals that come from the users within its communities. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertisers aren’t exactly turning up their noses at the idea. Continue reading this article on digiday.com.

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Conversion Advertising Media Marketing 72

Digiday

NOVEMBER 29, 2023

John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertisers have embraced streaming TV.

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Advertising Media Marketing 69

Digiday

NOVEMBER 12, 2023

Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e. Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e.

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Ad Tech Cookies Media Marketing 82

Digiday

FEBRUARY 7, 2024

This deal is yet another signal of traditional TV’s impending demise as live sports becomes streaming’s latest shiny object,” said Forrester’s vp, research director Mike Proulx. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Media Marketing 74

Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Brand Awareness Marketing Entertainment Audience 88

Digiday

OCTOBER 15, 2023

In addition to anti-tracking tactics like obscuring the web signals that companies collect to triangulate individuals’ identities through device fingerprinting and blocking known trackers, ATFP will combat companies using query parameters in links to track individuals , as explained in the video skit below.

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Media Marketing 85

Digiday

MARCH 11, 2024

Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of third-party cookies and other signals, the use of first-party data for marketing and increasing privacy restrictions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Cookies Media Advertising Marketing 56

Digiday

MARCH 3, 2024

The signal loss from Google’s data privacy initiative is having a ripple effect within the marketing industry, as the loss of third-party cookies forces marketers to probe their own first-party data and peddle it, giving rise to the retail media networks. Continue reading this article on digiday.com.

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Cookies Marketing Banner Display Advertising 89

Digiday

APRIL 23, 2024

The position is simply the latest in a long line of roles that businesses have added to the C-Suite over the years to signal to the market that they’re on top of the newest shiny object. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The rise of the chief AI officer should be no surprise.

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Agency Marketing Media Advertising 55

Digiday

AUGUST 17, 2023

sportsbooks are now scrutinizing and even terminating some deals with publishers, signaling that some of these partnerships haven’t worked all that well. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

MARCH 7, 2024

Until then, marketers are prioritizing first-party data, either mining it to make up for the signal loss or peddling it as the rise of retail media continues. Until then, marketers are prioritizing first-party data, either mining it to make up for the signal loss or peddling it as the rise of retail media continues.

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Cookies Marketing Retail Media 61

Digiday

AUGUST 6, 2023

Digiday checked in with publishers, paywall management companies and consultants to find out, and their answers largely boil down to a need for generative AI chatbot makers to signal when they are trying to access publishers’ content so publishers can treat them similarly to search engines’ content crawlers.

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Media Marketing 67

Digiday

JUNE 13, 2023

Onyx is essentially a sub-brand for the company — one of the stalwarts of the content recommendation space — and uses a mixture of contextual signals and first-party data to place its advertisers in front of relevant audiences on premium inventory, according to Outbrain. Continue reading this article on digiday.com.

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Advertising Audience Media Marketing 69

Digiday

NOVEMBER 6, 2023

Data leakage can occur when users traverse the web, leaving a trail of demographic information, purchase history, location data, content consumption history and more signals across the websites they visit. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The problem is widespread.

Cookies 73

Cookies Ad Tech Audience Media 73

Digiday

JUNE 19, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. It’s the first partnership with an agency holding company that Uber has struck to date. It’s the first partnership with an agency holding company that Uber has struck to date. The pact kicks off in the U.S.,

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Media Agency Advertising Marketing 68

Digiday

JULY 6, 2023

Consumer-facing, cannabis think tank, the Cannabis Media Council, announced its official guidelines for responsible cannabis advertising early last month, signaling that the industry is taking another step to legitimize the cannabis space. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Advertising Media Marketing 69

Digiday

MAY 14, 2023

The second position will lead all business development and partnerships related to commerce, signal and measurement. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. It looks like Reddit is making a serious play for e-commerce in the U.S. and in Europe.

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Media Marketing Advertising 69

Digiday

JULY 24, 2023

Anybody who’s been following his takeover of Twitter could probably have predicted this, and he’s signaled this for a while,” said Amy Luca, evp and head of social at S4/Media.Monks. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Agency Media Marketing 66

Digiday

JUNE 19, 2023

The social media platform’s presence here would’ve been a signal to the ad industry that it means business from owner Elon Musk, who claims the droves of advertisers that left the social media platform have returned. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 66

Media Advertising Marketing 66

Ad Rants

MARCH 25, 2024

These include making an item purchase, subscribing to a newsletter, attending a webinar, and so forth. These include making an item purchase, subscribing to a newsletter, attending a webinar, and so forth. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. What are landing pages?

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Conversion A/B Testing Conversion Rate Impressions 130

Digiday

AUGUST 20, 2023

Similar to someone going through a breakup, the brand has archived its Instagram posts, launched brand new content, signaling the company’s new brand direction. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Per Barron’s , the former CEO stepped down in March following a sales slump.

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Fashion Retail Media Marketing 66

Digiday

JUNE 22, 2023

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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GDPR Ad Tech Media Advertising 63

Digiday

JUNE 21, 2023

Both parties say it’s the first time an agency holding company will have access to the signals and performance insights in Commerce Grid, for activation through alternative buying platforms. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Media Audience Agency 66

Digiday

JUNE 18, 2023

Beyond the facade of virtue signaling, Cannes becomes a melting pot of industry trends and whispers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Let’s face it, Cannes can be a hot mess of absurdity, but amidst the chaos, it does serve a purpose as an industry’s twisted barometer.

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Conversion Media Marketing 66

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier? We’re used to adapting.

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Advertising Marketing Cookies Machine Learning 52

Ad Monsters

FEBRUARY 15, 2023

Your email touches every app you use, such as retail, social media, newsletters, and streaming. It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. How does it comply with privacy and data ethics?

Cookies 93

Cookies Audience Impressions Retail 93

Ad Rants

DECEMBER 13, 2023

These technical optimizations enhance the user experience and signal to search engines that Safety Kicks is a trustworthy and authoritative source. In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce.

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SEO Retail Audience Fashion 237

Martech

JULY 18, 2022

This is usually done via de-anonymized web traffic and third-party intent signals. Get the daily newsletter digital marketers rely on. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Why we care. Processing.Please wait.

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MarTech Marketing 104

Martech

MARCH 9, 2022

“ Get the daily newsletter digital marketers rely on. . “ Get the daily newsletter digital marketers rely on. We get signals, they get modeled, and that becomes targeting logic, and that becomes a very virtuous cycle.” A personalized email will rise above the noise and engage the reader’s attention.

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Machine Learning Marketing MarTech 120

Digiday

JULY 24, 2023

Based on early engagement signals, some news publishers, like the Washington Post, are seeing that news and political content is definitely of interest to their followers. Based on early engagement signals, some news publishers, like the Washington Post, are seeing that news and political content is definitely of interest to their followers.

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Audience Entertainment Media Marketing 63

Martech

APRIL 14, 2022

The large number of tech companies using OOH signals that the digital transformation in advertising is keeping up with mobile-first, on-the-go lives. Get the daily newsletter digital marketers rely on. Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. The numbers. OOH ad revenue climbed 16.7%

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Advertising MarTech Marketing Media 121