5 Programmatic Advertising Examples That Will Inspire Your Next Campaign
Smart-Hub
AUGUST 23, 2023
The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. Results The results of The Economist’s programmatic advertising campaign were impressive. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2
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