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Sports Illustrated’s new esports vertical is proof that mainstream media hasn’t given up on competitive gaming

Digiday

It has its own seven-member staff independent of Sports Illustrated’s masthead, as well as dedicated social media feeds on Instagram , Twitter and TikTok. The median age of the Sports Illustrated reader is 45 years old, according to the publication’s official media kit. Anthony Gaud.

Media 60
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The WIR: Netflix Adjusts Microsoft Partnership, Pinterest Pins Down Video, and Google is Sued for TrueView Violations

VideoWeek

The integration will help advertisers on YouTube Shorts ensure their video ads are safe from fraud and invalid traffic, according to DV, and will also cover Masthead and In-feed Video formats. “We ” He gave no confirmation of potential partners, but said there was “a healthy level of interest” in ESPN.

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Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

Digiday

Data for asterisked platforms was compiled by Digiday after the platform did not respond to our request by time of publication. The charts below present an overview of what the top ad-supported streaming services analyzed in this report offer consumers and advertisers.

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The WIR: Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

VideoWeek

Samsung Ads Introduces Masthead Placement to Home Screen. Samsung Ads has added a masthead ad placement to the home screen of 2022 Samsung TV models. The masthead is visible by default at the top of the screen when the TV is turned on. Other French broadcasters agreed.

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Media Briefing: How publishers plan to attract in-quarter ad spending

Digiday

This means in addition to top of masthead sponsorships and a native ad inclusion, there will also be product recommendation modules with paid placements and other sponsored ad spots. We’re taking some of that to heart,” said the media exec.

Media 60
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Trend #6: YouTube Masthead on TV Screens. Key things to know about Masthead on TV screens: You can’t add a CTA to a Masthead ad on TV screens. The Masthead on TV screens is only available on a CPM basis. Tools like Answer the Public can help you find long-tail keywords and question phrases.