Sports Illustrated’s new esports vertical is proof that mainstream media hasn’t given up on competitive gaming
Digiday
MARCH 9, 2023
It has its own seven-member staff independent of Sports Illustrated’s masthead, as well as dedicated social media feeds on Instagram , Twitter and TikTok. The median age of the Sports Illustrated reader is 45 years old, according to the publication’s official media kit. Anthony Gaud.
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