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Mobile Monday: Who’s BRAG-ing, McDonald’s Sees Growth on Mobile, and Apple Goes eSIM

Digital Turbine

In this edition of Mobile Monday, we’re covering the latest BRAG report, QSR and brand apps seeing installs soar, and Apple’s latest announcement about the eSIM card coming with iPhone 14. Which QSR brands have the clout to fight back against food delivery apps? Learn all about these stories in this week’s Mobile Monday!

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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! Jeff has positioned himself as an expert in marketing to Millennials.

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When it comes to TikTok, some marketers proceed with caution

Digiday

For some marketers, the bloom is coming off TikTok. This isn’t necessarily the case when it comes to ad spending — marketers remain invested in that regard. That intense enthusiasm for the app that has emanated from marketers over the last four years or so is making way for reservation and, in some cases, trepidation.