Monetize More
JUNE 6, 2023
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?
illumin
DECEMBER 6, 2018
Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. But would making ads more viewable result in greater attention from the viewers?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PubMatic
MARCH 27, 2023
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Of course, these placements should be where advertisers can capture user attention without interrupting the gaming or utility environment.
Automatad Inc.
FEBRUARY 29, 2024
Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.
Monetize More
OCTOBER 4, 2022
This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.
Digiday
OCTOBER 4, 2022
Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.
Digiday
JULY 24, 2022
billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.
Expert insights. Personalized for you.
98 
Let's personalize your content