AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

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Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. By partnering with the Digital Turbine team, audiences were able to engage with the product in gamified and entertaining opportunities of the mobile gaming industry. The Nerf Elite 2.0

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Digital Turbine

JUNE 6, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. Are they, or aren’t they paying attention?

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

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InMobi

SEPTEMBER 5, 2017

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. times more media time to their mobile devices than their desktops.

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InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? It’s time to put that hat on! That’s just plain wrong. The result?

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Marketing Viewability Mobile Ads Ad Tech 52

InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. As eMarketer’s U.S.

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Viewability Audience Entertainment Mobile Ads 52

InMobi

AUGUST 15, 2017

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Engagement.

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Advertising Click Through Rate Video Ads Viewability 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

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Advertising Banner Marketing Rich Media 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. What Is a Demand-Side Platform (DSP)?

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InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy. Users love mobile video but hate buffering time.

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

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