Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. 12% increase in VCR and higher View-Through Rates (VTR) in cookie-restricted browsers.

Viewability 98

Viewability Cookies A/B Testing Audience 98

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Get MarTech! In your inbox.

Viewability 130

Viewability Impressions MarTech Advertising 130

Martech Series

JANUARY 30, 2023

A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! Why we care.

Viewability 114

Viewability MarTech Impressions Advertising 114

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Viewability 111

Viewability Impressions Entertainment Audience 111

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Martech

SEPTEMBER 30, 2022

The tools let advertisers know if the ads were viewable and actually seen by users, and also if the ads were served in a brand-safe and fraud-safe environments. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement. In your inbox. Why we care.

Retail 129

Retail Media Viewability Ad network 129

Martech Series

JANUARY 9, 2023

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. ensure that all inventory is legitimate. We commend Start.io

Viewability 97

Viewability Impressions MarTech Audience 97

Martech

SEPTEMBER 13, 2023

Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats. Get MarTech! The post Criteo puts retail media DSP into general release appeared first on MarTech. In your inbox.

Retail 128

Retail Media Demand Side Platform Viewability 128

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory.

Viewability 98

Viewability Advertising MarTech Impressions 98

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. ” Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. “Gaming continues to emerge as a medium with broad appeal and growing reach.

Viewability 98

Viewability Media Advertising Ad Tech 98

Martech Series

NOVEMBER 2, 2022

Whereas CPG brands previously relied on “viewability” rankings to determine campaign effectiveness, the new Crisp Retail Data solution empowers marketers with data and enables omnichannel ad campaigns to drive sales. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Media 97

Media Viewability Retail Video Ads 97

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. Click here to take the survey Why we care. In your inbox.

Viewability 114

Viewability Impressions MarTech Cookies 114

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. ted content environment.

Viewability 96

Viewability Audience Conversion MarTech 96

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). The post MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement appeared first on MarTech Series. in 2023, rising from over $88 billion this year to over $107 billion next year.

Rich Media 98

Rich Media Media Advertising Viewability 98

Martech Series

OCTOBER 19, 2022

This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Audience 98

Audience Media Viewability MarTech 98

Martech

DECEMBER 5, 2023

goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. Get MarTech! The post ANA study finds 25% of programmatic ad dollars are wasted appeared first on MarTech. Where does it go? goes toward fees to ad-tech intermediaries. Another $0.35

Demand Side Platform 114

Demand Side Platform Viewability Impressions Ad Tech 114

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post Gainsight to Help Zoom Drive High-Value Customer Interactions at Scale appeared first on MarTech Series.

Communications 98

Communications Viewability MarTech Marketing 98

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP In 2022, France was the world’s seventh-largest market by game revenues, with almost half of the population considering themselves to be gamers (over 36.5M).

Viewability 98

Viewability Audience MarTech Advertising 98

Martech Series

JULY 14, 2022

Every organization has material not meant for public consumption; Haystack’s engineers designed a system that requires authentication before certain content is viewable. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Communications 98

Communications Viewability MarTech Marketing 98

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The post DoubleVerify launches contextual advertising solution appeared first on MarTech. Maybe it’s a next-big-thing.

Advertising 103

Advertising Viewability Cookies Audience 103

Martech

MAY 17, 2022

Take the 2022 MarTech Replacement Survey today! The post IAS introduces new Control Panel for contextual targeting appeared first on MarTech. Marketers will be able to adjust their spend and measure ROI. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know!

Viewability 98

Viewability ROI Cookies MarTech 98

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Viewability 98

Viewability Impressions Video Ads MarTech 98

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 98

Advertising Viewability Display Advertising MarTech 98

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability 98

Viewability Entertainment MarTech Marketing 98

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. ” Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post CleverTap Unveils RenderMax appeared first on MarTech Series.

Conversion Rate 98

Conversion Rate Viewability MarTech Conversion 98

Martech Series

OCTOBER 6, 2022

our desktop display benchmark, along with 93% viewability on PC and 94% on mobile. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Our latest in-game ad campaign delivered an outstanding composite attention score that was 3.9x Learn more at [link].

Viewability 98

Viewability Audience Entertainment GDPR 98

Martech Series

SEPTEMBER 30, 2022

DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.

Media 98

Media Retail Viewability Electronics 98

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 97

Viewability MarTech Cookies ROI 97

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! The post Why B2B marketing needs brand building more than lead gen appeared first on MarTech. In your inbox.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Our growth will answer this need and enable us to go further, faster.”.

Machine Learning 98

Machine Learning Viewability Ad Tech MarTech 98

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? Survey Finds appeared first on MarTech Series.

Conversion 111

Conversion Conversion Rate Marketing Education 111

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

MARCH 6, 2023

Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Get MarTech! The post How to set up and measure CTV ad campaigns appeared first on MarTech. In your inbox.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post Drata’s Valuation Rises to $2 Billion with $200 Million Series C Funding appeared first on MarTech Series.

Viewability 98

Viewability GDPR MarTech Conversion 98

Martech Series

OCTOBER 5, 2022

.” STN’s NextGen video player, upon which STN’s integration with PressReader’s Branded Editions platform is based, is fully customizable to the desired publisher experience and shows improved metrics across the board, including: 14% increase in impressions, 20% increase in viewability. 16% increase in player loads.

Viewability 98

Viewability Impressions MarTech Audience 98