Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Marketing 100

Marketing Retargeting Communications MarTech 100

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

VideoWeek

NOVEMBER 11, 2022

Netflix has already bid for rights to the ATP tennis tour in some European markets according to the Journal, though it was outbid. TikTok is restructuring its US business, having lowered its full-year ad revenue forecast from $12 billion to $10 billion, suggesting vulnerability to the advertising woes plaguing other social firms.

Media 52

Media Retargeting Non-Profit Entertainment 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

AdvertiseMint

FEBRUARY 1, 2024

Also, in social media, brevity is key. Leverage retargeting strategies. Implement retargeting strategies to reconnect with users who have shown interest in your products or visited your website. The Facebook Meta Pixel is your ticket to effective retargeting. Avoid information overload and get straight to the point.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? That’s where “phygital” marketing comes in: Physical + digital = phygital. That’s where “phygital” marketing comes in: Physical + digital = phygital. Book My Free Marketing Consultation . What Is Phygital Marketing?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

FEBRUARY 3, 2020

1) Tailor Your Product/Service for Your Target Market. According to a recent study by Qualifio , 83% of marketers find it challenging to personalize their campaigns for customers. Use email marketing to emphasize the personalized value that your product can offer. Get A Free Consultation. Get A Free Consultation.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131