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How Does Search Retargeting Work and What Is It?

Agility Ads

Search Retargeting 101. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting? How Does Search Retargeting Work?

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Cookieless Advertising for Restaurant & Dining Marketers

Basis

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

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How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

Yet, with all the positive changes and growth in the industry, MSOs still face challenges operating and marketing their businesses. Facebook, Instagram, Google, and other digital marketing platforms are often the go-to online marketing solution. Market Your Cannabis Brand with Compliant Programmatic Advertising.

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Infillion launches media buying product for executing up and down the funnel across platforms

Digiday

Carl Fremont, CEO of performance marketing agency Quigley-Simpson, said buyers can create a custom media plan using this tool, which “means that we don’t have to seek out a complicated array of different relationships to produce a top-notch campaign.

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How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

PrograMetrix

The CBD market has been a hot topic over the last several years, with experts projecting astronomical growth. The market didn't meet its 2020 projection, but it still greatly expanded. Additionally, brands sometimes feel pressure to use obscure messaging in their ads and employ "tongue in cheek" language to market their products.

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Programmatic Advertising 101: Campaign Targeting Tactics

Basis

Programmatic advertising allows marketers to leverage data and streamline the process of connecting with the right audiences on the right channels. Today, we’re digging into how marketers can use different campaign targeting tactics to reach consumers, as well as how they can do so in ways that respect consumer privacy. The great news?