ios-14-and-idfa-what-advertisers-need-to-know 
InMobi
AUGUST 10, 2020
At its annual Worldwide Developers Conference (WWDC) this year, Apple unveiled the latest version of its mobile operating system, iOS 14, among other announcements. But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA).
Smarty Ads
AUGUST 27, 2020
This year Apple has already banned third-party cookies support for the Safari browser, this time the company announced a shutdown for (IDFA) - advertising identifier for IOS smartphones. Even though the (IDFA) function wasn’t completely removed, starting from September users will decide whether to opt-in for themselves.
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Lemonads
MARCH 11, 2021
IDFA tracking is a great example of a feature that has been removed to improve user experience on iOS devices, but this may actually affect the content that people see in a negative way. Not only this, but the end of IDFA tracking also signals tough times ahead for mobile publishers. What Is IDFA Tracking?
InMobi
AUGUST 20, 2020
Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Failing to do so, publishers face the risk of losing potential ad revenue from users who update to iOS 14.
InMobi
SEPTEMBER 9, 2020
Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks. Everyone from advertisers to publishers and the other ecosystem players are discussing its likely impact on in-app advertising and monetization.
InMobi
JUNE 24, 2021
Apple officially introduced iOS 14.5 With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA). With iOS 14.5, Apple launched iOS 14.6.
RevX
SEPTEMBER 13, 2021
Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. I recently asked Rovio COO Kieran O’Leary what mobile growth experts at brands can learn from the mobile gaming space. “I So what’s going on in fintech mobile marketing? Don’t take my word for it.
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