Information Technology, Marketing and MarTech

AI-powered martech news and releases: February 20

Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI.

MarTech

MarTech Demand Side Platform Machine Learning Conversion Rate

Future AI Wins Startup of the Year Honors in the 2022 Information Technology World Awards

Martech Series

JUNE 3, 2022

Future AI, an artificial general intelligence (AGI) company, announced that it has received an award for Startup of the Year in the category of Artificial Intelligence (AI) in the 17th Annual 2022 Information Technology World Awards. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Information Technology

Information Technology MarTech Marketing

Marketing technology optimization: The path to peak martech stack performance

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech

MarTech Marketing ROI Information Technology

The formula for calculating martech ROI

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” A ‘Berkus Method’ for martech.

ROI

ROI MarTech Information Technology Marketing

Planting seeds and building trust in a world of overnight wins

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Seeing the right people gravitate towards a movement that emphasizes the importance of purpose and narrative in B2B marketing.

Audience

Audience Information Technology Marketing MarTech

Podcasts now a top channel for B2B marketing

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Get MarTech!

Marketing

Marketing Information Technology ROI MarTech

Babel Street Appoints New Executive Vice President of Sales and Senior Vice President of Marketing

Martech Series

JUNE 30, 2022

Babel Street, the world’s leading AI-enabled data-to-knowledge company, announced that Bryan Mulholland has joined the company as Executive Vice President of Sales and Jen Snell has joined as Senior Vice President of Marketing. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Marketing

Marketing Information Technology MarTech Conversion

Agora, Inc. Announces Changes to Board of Directors

Martech Series

DECEMBER 30, 2022

Mr. Steve Zhang has over 30 years of experience in the global information technology industry and had served in senior executive roles at leading information technology firms in Asia and the United States. “On Mr. Steve Zhang has over 30 years of experience in the global information technology industry.

Information Technology

Information Technology MarTech Marketing

OneSpan Continues to Build Momentum With Key Appointment of Michael Lillie as Chief Information Officer

Martech Series

JULY 5, 2022

Seasoned CIO brings extensive information technology, information security, and business strategy experience. the digital agreements security company, announced today that Michael Lillie has joined the company as Chief Information Officer (CIO), reporting to Matthew Moynahan, President and Chief Executive Officer.

Information Technology

Information Technology MarTech Impressions Communications

G2 Names SeoSamba Niche Player in Summer 2022 Marketing Automation Report for High Client Satisfaction

Martech Series

JULY 20, 2022

SeoSamba, a Marketing Automation and CRM Software Company, announced that it has been named a Niche Player with one of the highest customer satisfaction rates in the Marketing Automation and SEO (Search Engine Optimization) category for its innovative Marketing Operating System – MOS. “To

SEO

SEO Marketing Information Technology ROI

Centurion Invests in MetaStudio, takes a leap into WEB3 and 100 billion creator’s market

Martech Series

DECEMBER 4, 2022

economic and information technology. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik. With a market cap of $31,680 M, the ERC-20 Centurion Invest Token (CIX) was issued by CIX protocol labs.

Marketing

Marketing Information Technology MarTech Retail

Ookla Commends the Communications Regulatory Authority of Qatar for Efforts to Help Improve User Experience During FIFA World Cup

Martech Series

DECEMBER 27, 2022

Ookla , an internationally recognized leader in network measurement and connectivity intelligence, commends the Communications Regulatory Authority (CRA) for the State of Qatar and the Ministry of Communications and Information Technology (MCIT) for their important roles in driving network performance gains in the country.

Communications

Communications Information Technology MarTech Marketing

LibKey Now Integrated with Litmaps

Martech Series

JUNE 29, 2022

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research.

Affiliates

Affiliates Information Technology Communications MarTech

Parablu Achieves SOC 2 Type 2 Compliance Certification

Martech Series

JUNE 24, 2022

The SOC 2 information security standard, developed by the American Institute of Certified Public Accountants (AICPA) is an audit report on the evaluation of controls relevant to the trust services criteria areas of security, availability, processing integrity, confidentiality, and privacy. Anand Prahlad, CEO, and Founder of Parablu. .

Information Technology

Information Technology MarTech Marketing

Splashtop Named 2022 Best Software List Award Winner from TrustRadius

Martech Series

NOVEMBER 3, 2022

“Splashtop was selected for the 2022 Best Software List as best suited for all market segments: small business, mid-sized, and enterprise,” said Megan Headley, Vice President of Research at TrustRadius. ” Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

Entertainment

Entertainment Information Technology MarTech Education

Stater Bros. Connects to the NCR Commerce Platform to Strengthen Consumer Relationships

Martech Series

JULY 25, 2022

NCR Corporation , a leading enterprise technology provider, announced that Stater Bros. Markets is connected to the NCR Commerce Platform (NCP) to help reduce infrastructure complexity and improve consumer experiences across all sales channels. Stater Bros. NCR Emerald allowed Stater Bros. The post Stater Bros.

Retail

Retail Information Technology MarTech Marketing

Owl.co Announces Greg Poulakos and Stacy Varney as Strategic Advisors and Welcomes Don Russell to Leadership Team

Martech Series

JULY 22, 2022

The insurance industry executives will contribute their strong expertise in Disability and Life insurance along with their respective backgrounds in technology innovation, to help Owl.co further enhance their product strategy and competitive advantage in the Group and Individual Disability and Life insurance markets.

Information Technology

Information Technology MarTech Marketing

Illumio Joins AWS ISV Accelerate Program to Advance Zero Trust Segmentation Adoption

Martech Series

OCTOBER 4, 2022

Marketing Technology News: Acxiom Recognized as a Leader in the Snowflake Modern Marketing Stack Report. Illumio allows organizations to see their risk and protect hybrid information technology (IT) with ZTS to reduce their risk and build resilience to today’s threats.

Information Technology

Information Technology MarTech Marketing

With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

Martech Series

FEBRUARY 27, 2023

The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc. The Tesseract Academy wanted to understand the attitudes and perceptions that ChatGPT has generated, and how it is impacting the workplace.

Machine Learning

Machine Learning Information Technology Finance MarTech

ZW Data Action Technologies Inc. Partners With Forbes Global Alliance to Jointly Launch NFT Products

Martech Series

JULY 26, 2022

ZW Data Action Technologies, Inc. , Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. FGA and ZW Data plan to collaborate with several artists and promote the NFT products to the international market.

Information Technology

Information Technology MarTech Media Marketing

Egnyte Announces Document Certification Service Using Blockchain Technology

Martech Series

JULY 19, 2022

Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. For more information or if you are a current Egnyte customer looking to join the program, please visit egnyte.com to get in touch with the Egnyte team. Marketing Technology News: Where is Digital Marketing Headed?

Electronics

Electronics Information Technology MarTech Marketing

Jitterbit Expands Low-Code Development Capabilities with Acquisition of Zudy

Martech Series

MARCH 6, 2023

Marketing Technology News: Unlock the Potential of CTV to Engage New Customers “The acquisition of Zudy positions Jitterbit as the platform of choice in the low-code development space,” said George Gallegos, CEO of Jitterbit. “In The worldwide market for low-code development technologies is expected to reach $26.9

Information Technology

Information Technology MarTech Retail Marketing

Siemens and NVIDIA to Enable Industrial Metaverse

Martech Series

JUNE 30, 2022

Marketing Technology News: Cavai Appoints Mats Persson as CEO. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. This partnership brings together complementary technologies and ecosystems to realize the industrial metaverse.

Manufacturing

Manufacturing MarTech Information Technology Marketing

TX-RAMP Authorizes the Lookout Security Platform for Level 2 Certification

Martech Series

JULY 12, 2022

With its TX-RAMP authorization, Lookout can now offer accessible Zero Trust tools to Texas state agencies, institutions of higher education and local government entities to help protect and modernize their information technology environments. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Agency

Agency MarTech Information Technology Education

Voicebot 3000 Automates Repetitive Verbal Conversational Tasks

Martech Series

JANUARY 9, 2023

There are compelling business use cases in such diverse areas as customer service, sales, finance, operations, administration, law, information technology, and human resources. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. It can be used effectively across all industries.

Conversion

Conversion Finance Information Technology MarTech

Microsoft Applauded by Frost & Sullivan for Driving the Transition toward More Sustainable Operations with Its Sustainability and Circulatory Solutions Microsoft

Martech Series

OCTOBER 13, 2022

With a $1 billion Climate Innovation Fund for sustainability initiatives, Microsoft will advance the commercialization and implementation of its cutting-edge sustainable cloud services and solutions across numerous market segments, attracting new potential customers and advancing sustainability worldwide.

MarTech

MarTech Information Technology Marketing Conversion

Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. Dig deeper: Why marketers should care about consumer privacy. Get MarTech!

Cookies

Cookies GDPR Communications MarTech

GoTo Wins 15 TrustRadius Best of Awards and Two Most Loved Awards Based on Customer Feedback

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Congrats @GoTo on winning 15 TrustRadius Best of Awards, 2 Most Loved Awards from customer feedback! The platform offers a wide range of solutions, and the user-friendly interface makes it easy to find the help I need.

Information Technology

Information Technology Communications Education MarTech

Censys Launches Inaugural State of the Internet Report

Martech Series

SEPTEMBER 12, 2022

The inaugural report compiled by the Censys research team is informed by the firm’s technology, which maintains the most comprehensive view of assets on the Internet by continuously scanning the public IPv4 address space across the 3,600+ most popular ports. This includes everything from accidental database to device exposures.

MarTech

MarTech Information Technology Marketing

What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies

Cookies GDPR Mobile Ads Ad Tech

Perception Point Announces Advanced Threat Protection for CRM Platforms on Salesforce AppExchange

Martech Series

JUNE 2, 2022

Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse…. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. The solution is SOC-2 compliant and complies with Salesforce strict security assessments.

Information Technology

Information Technology MarTech Marketing

DataGrail Raises $45 Million, Empowers Businesses to Meet Growing Consumer Expectations with Automated Data Privacy Solutions

Martech Series

OCTOBER 12, 2022

Serving companies from mid-market to the world’s largest enterprises, DataGrail’s rapidly growing client base consists of companies that depend on the platform to help effectively manage massive amounts of personal data. This funding comes as the burgeoning global data privacy software market was $1.68 Demonstrating Value.

GDPR

GDPR MarTech Information Technology Education

ZW Data Action Technologies Inc. Announces Establishing Incubation System for Mass Entrepreneurship and Innovation in Guangdong

Martech Series

AUGUST 24, 2022

Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers. Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar. The post ZW Data Action Technologies Inc.

Finance

Finance Information Technology Education MarTech

Rokt Builds Out Product Development Team With Appointment of Two Google Veterans

Martech Series

OCTOBER 24, 2022

Yeung previously spent 11 years at Google, where he led critical parts of Google AdWords (now called Google Ads), and Kan spent more than 15 years at the company, bringing high-impact products including Google Drive, Google Docs and Google Maps to market. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Machine Learning

Machine Learning eCommerce Information Technology MarTech

Sustaira and Siemens Expand Their Sustainability Partnership via Open Digital Business Platform Xcelerator

Martech Series

JULY 14, 2022

By combining the real and the digital worlds across operational and information technology, we empower customers and partners to boost productivity, competitiveness and scale up innovations. Marketing Technology News: Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform.

Information Technology

Information Technology MarTech Retail Conversion

WISeKey Strengthens its Technology Portfolio Across Cybersecurity, IoT, NFT and the Metaverse

Martech Series

AUGUST 5, 2022

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Many information technology companies are telling governments that that their versions of the Metaverse will be enough to ensure sovereignty over their data and citizens.

Manufacturing

Manufacturing Communications Information Technology MarTech

EnsembleIQ Strengthens Content Team, Promotes Jamie Goodman to Editor-in-Chief, RIS News, Lisa Johnston to Editor-in-Chief, Consumer Goods Technology

Martech Series

JULY 19, 2022

New Leadership Roles Assure Growth of World-Class Content Offerings for Consumer Goods and Retail Information Technology Leaders. EnsembleIQ , North America’s leading source of actionable intelligence in the retail, retail technology and consumer goods marketplace, is strengthening its content team. Neal Awards.

Information Technology

Information Technology Real Estate Retail Audience

‘Kaleyra’ is positioned as a Leader in the 2022 SPARK Matrix for Communications Platform as a Service (CPaaS) by Quadrant Knowledge Solutions

Martech Series

DECEMBER 12, 2022

The Quadrant Knowledge Solutions’ SPARK Matrix includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix.

Communications

Communications Healthcare MarTech Conversion

New Survey from Privitar and Bloor Research Reveals a Majority of Data Leaders Unable to Use More than 40% of Their Data Due to Security and Privacy Concerns

Martech Series

DECEMBER 7, 2022

Marketing Technology News: Acxiom Forecasts Top Five Customer Experience Trends for 2023. They represent enterprises with a minimum of 1,000 employees, and reflect a cross-section of industries, including financial services, healthcare, information technology, retail and industrial.

Healthcare

Healthcare Information Technology ROI MarTech

What Is an Order Management System (OMS) and How Does It Work?

Clearcode

FEBRUARY 15, 2022

By doing that, you create a sales and information hub for your company’s marketing and advertising activities. is a leading marketing technology company for agencies, media companies, brands, and enterprises. appeared first on Clearcode | Custom AdTech and MarTech Development. TapClicks, Inc.

Ad Inventory

Ad Inventory Ad Server Finance Ad Exchange

Konica Minolta Named to MSSP Alert’s Top 250 MSSPs List for 2022

Martech Series

OCTOBER 4, 2022

The sixth-annual list and research track the MSSP market’s ongoing growth and evolution. “We We have seen so many MSSPs enter the market in recent years, which makes this accolade that much more significant,” said Todd Croteau, President, Global Information Technology Services, Konica Minolta.

Information Technology

Information Technology Entertainment MarTech Marketing

AI-powered martech news and releases: February 20

Future AI Wins Startup of the Year Honors in the 2022 Information Technology World Awards

Trending Sources

Marketing technology optimization: The path to peak martech stack performance

The formula for calculating martech ROI

Planting seeds and building trust in a world of overnight wins

Podcasts now a top channel for B2B marketing

Babel Street Appoints New Executive Vice President of Sales and Senior Vice President of Marketing

Agora, Inc. Announces Changes to Board of Directors

OneSpan Continues to Build Momentum With Key Appointment of Michael Lillie as Chief Information Officer

G2 Names SeoSamba Niche Player in Summer 2022 Marketing Automation Report for High Client Satisfaction

Centurion Invests in MetaStudio, takes a leap into WEB3 and 100 billion creator’s market

Ookla Commends the Communications Regulatory Authority of Qatar for Efforts to Help Improve User Experience During FIFA World Cup

LibKey Now Integrated with Litmaps

Parablu Achieves SOC 2 Type 2 Compliance Certification

Splashtop Named 2022 Best Software List Award Winner from TrustRadius

Stater Bros. Connects to the NCR Commerce Platform to Strengthen Consumer Relationships

Owl.co Announces Greg Poulakos and Stacy Varney as Strategic Advisors and Welcomes Don Russell to Leadership Team

Illumio Joins AWS ISV Accelerate Program to Advance Zero Trust Segmentation Adoption

With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

ZW Data Action Technologies Inc. Partners With Forbes Global Alliance to Jointly Launch NFT Products

Egnyte Announces Document Certification Service Using Blockchain Technology

Jitterbit Expands Low-Code Development Capabilities with Acquisition of Zudy

Siemens and NVIDIA to Enable Industrial Metaverse

TX-RAMP Authorizes the Lookout Security Platform for Level 2 Certification

Voicebot 3000 Automates Repetitive Verbal Conversational Tasks

Microsoft Applauded by Frost & Sullivan for Driving the Transition toward More Sustainable Operations with Its Sustainability and Circulatory Solutions Microsoft

Going beyond cookie consent: 3 strategies to achieve data compliance

GoTo Wins 15 TrustRadius Best of Awards and Two Most Loved Awards Based on Customer Feedback

Censys Launches Inaugural State of the Internet Report

What is identity resolution and how are platforms adapting to privacy changes?

Perception Point Announces Advanced Threat Protection for CRM Platforms on Salesforce AppExchange

DataGrail Raises $45 Million, Empowers Businesses to Meet Growing Consumer Expectations with Automated Data Privacy Solutions

ZW Data Action Technologies Inc. Announces Establishing Incubation System for Mass Entrepreneurship and Innovation in Guangdong

Rokt Builds Out Product Development Team With Appointment of Two Google Veterans

Sustaira and Siemens Expand Their Sustainability Partnership via Open Digital Business Platform Xcelerator

WISeKey Strengthens its Technology Portfolio Across Cybersecurity, IoT, NFT and the Metaverse

EnsembleIQ Strengthens Content Team, Promotes Jamie Goodman to Editor-in-Chief, RIS News, Lisa Johnston to Editor-in-Chief, Consumer Goods Technology

‘Kaleyra’ is positioned as a Leader in the 2022 SPARK Matrix for Communications Platform as a Service (CPaaS) by Quadrant Knowledge Solutions

New Survey from Privitar and Bloor Research Reveals a Majority of Data Leaders Unable to Use More than 40% of Their Data Due to Security and Privacy Concerns

What Is an Order Management System (OMS) and How Does It Work?

Konica Minolta Named to MSSP Alert’s Top 250 MSSPs List for 2022

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