Single Grain

APRIL 29, 2025

Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions. Lower competition : Less saturated advertising environment compared to Google and Facebook.

Media 52

Media ROI CPC CPA 52

Digiday

OCTOBER 4, 2022

Best Cookieless Identification Technology 4D Context Outcomes Engine, a division of Silverbullet Group Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers Comscore Fundamental Media and Alphix Solutions ID5 Identity Cloud Merkury Powered by Merkle. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. In this bidding model, affiliates are charged for every 1000 impressions each ad generates.

Affiliates 52

Affiliates Ad network CPC CPM 52

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

APRIL 11, 2025

Yahoo has been reducing its ad tech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide native advertising across Yahoos digital properties.

GDPR 52

GDPR Food Ad Tech Agency 52