YieldBird

MARCH 27, 2023

And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively. Moreover, we’ll explore a recent case study that compares Google Ad Manager (GAM) and forecast data.

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Impressions Advertising Ad Tech Marketing 96

Playwire

JANUARY 8, 2023

Google Ad Manager is a leading ad management platform for website, app, or game monetization. Google Ad Manager offers monetization features for managing yield, ad serving, viewing reporting and analytics, and maintaining security. Key Points.

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Playwire

MARCH 13, 2023

Key Points Google is the largest ad tech company in the world (yes, ad tech). Its two main ad tech platforms are Google Ad Manager (GAM) and Google AdSense. GAM and AdSense are very different.

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Ad Tech 52

Playwire

FEBRUARY 13, 2023

Key Points GAM 360 is the premium, paid version of Google Ad Manager (GAM). While Google Ad Manager is a great tool for almost every publisher looking to monetize with advertising, GAM 360 is the natural second step once you begin to see your ad revenue plateau using only GAM.

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Advertising 52

Playwire

FEBRUARY 5, 2023

Key Points It’s easy to get lost in the maze that is Google Ad Manager (GAM). The ad monetization process in GAM is both non-linear and cyclical. There is a long list of features and functions that, honestly, aren’t all relevant to your needs. It will require constant adjustments and flexibility to master.

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Audience 52

Monetize More

MARCH 20, 2023

Troubleshooting ad serving and delivery should not be a daunting task. Below we provide you with a guide on how to diagnose ad-serving issues and the best tools to use: Loading Chrome Developer Tools While the webpage you are troubleshooting is open, you can load devtools by a keyboard shortcut CTRL+Shift+C or simply hitting the F12 key.

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Monetize More

JUNE 19, 2023

Interstitial ads (a.k.a Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. regular banner ad units). In the example below, we only have 1 ad unit defined. If you have multiple other static slots, add them in this section.

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Header Bidding Ad Exchange Banner Ad Inventory 52

Adweek

DECEMBER 8, 2022

Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. and Ireland to lead the tech business in the region.

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Advertising 218

Playwire

JANUARY 15, 2023

Google Ad Manager (GAM) is a management platform for digital advertising that is accessible for free, and has the option to pay for more premium features (if you qualify). Key Points. Following some key best practices can help make GAM more effective for publishers.

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Viewability Ad Tech Advertising 52

Playwire

JANUARY 6, 2023

DoubleClick for Publishers (DFP) was a platform absorbed by Google and ultimately rebranded as Google Ad Manager. Google Ad Manager (GAM) is Google’s comprehensive ad serving platform for publishers. Key Points.

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AdPushup

JUNE 14, 2023

If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes and open publishers’ inventory to a larger audience.

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Audience 52

AdPushup

JUNE 18, 2023

Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may be good enough to prevent policy violations in Google ad Manager, but if you want incremental growth, there’s always room for customization and experimentation.

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Advertising 52

Playwire

JANUARY 5, 2023

Google Ad Manager (GAM) audience segments are custom audiences used to target ad campaigns to people for whom they’re relevant. If GAM’s audience segmenting and other features aren’t meeting your needs, it might be time to consider an end-to-end ad tech solution. Key Points.

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Audience Ad Tech 52

Playwire

JUNE 20, 2022

Google Ad Manager (GAM) provides a high-quality ad server as part of its offerings to publishers. Early-stage publishers could feasibly use GAM's ad server exclusively. Key Points. Getting full access to GAM requires being a very large publisher or working with a partner like Playwire.

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Ad Server 52

Monetize More

JANUARY 22, 2023

In this article, we will cover how easy it is to create a GDPR-compliant message for your website right within Google Ad Manager. Having the ability to create a GDPR message in GAM makes the entire process a lot easier for publishers that are using Google Publisher Tags (GPT).

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GDPR Pop-Up Ad Tech 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. However, once the deal is final, the ad is displayed using the programmatic technologies. There is no auction.

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CPM Header Bidding Ad Space Impressions 52

Playwire

FEBRUARY 11, 2023

Key Points Google Ad Manager is a great jumping-off point for beginner and intermediate publishers just starting out on their ad monetization journey.

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Ad Tech 52

AdPushup

JUNE 18, 2023

Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite of features to help you effectively manage and monetize your digital ad inventory. Given that Google owned 92% of the global search market share in [.]

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Impressions Ad Inventory Advertising Marketing 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Once you and your buyer agree on deal terms like price and time range to show ads, the GAM moves your campaign to delivery. The buyer has to buy the ad space designated for them at a fixed price.

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CPM Viewability Ad Server Ad Space 52

Monetize More

FEBRUARY 14, 2023

Introduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory. To access Pricing Rules, publishers need to have a mapped Ad Exchange account enabled in their GAM account.

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Ad Inventory CPM Ad Exchange 52

Digiday

JANUARY 29, 2023

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert Google’s influence over ad dollars.

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Marketing Ad Tech Ad Server Ad Exchange 69

Playwire

JULY 24, 2022

A sound price floor management strategy will significantly increase your ad yield. Follow the steps below to add a custom pricing rule in Google Ad Manager. Google Ad Manager limits you to 100 custom pricing rules in its standard version. Key Points.

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CPM 52

AdPushup

OCTOBER 14, 2022

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

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Playwire

AUGUST 8, 2022

Category and URL blocking are a huge part of your ad monetization strategy. Ensuring that the ads that show alongside your content are in line with your expectations and brand is often one of the chief concerns publishers have.

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Monetize More

MAY 26, 2023

INTRODUÇÃO As Regras de Preços Unificadas (UPR) no Google Ad Manager (GAM) permitem que os editores otimizem sua receita de anúncios experimentando diferentes estratégias de preços para seu inventário. Para acessar as Regras de Preços, os editores precisam ter uma conta de Ad Exchange mapeada habilitada em sua conta do GAM.

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CPM Ad Exchange 52

Monetize More

MAY 26, 2023

INTRODUCCIÓN Las Reglas de Precios Unificadas (UPR, por sus siglas en inglés) en Google Ad Manager (GAM) permiten a los editores optimizar sus ingresos publicitarios al experimentar con diferentes estrategias de precios para su inventario. La pestaña de configuración de la cuenta de Ad Exchange debe estar disponible en el menú.

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CPM Ad Exchange 52

AdPushup

OCTOBER 11, 2023

Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, the native digital advertising budget is expected to reach $57.25 billion by the end of 2020.

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Native Advertising Banner Advertising 52

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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Ad Tech Machine Learning ROI Ad Targeting 100

Adweek

JULY 20, 2022

Google bolstered its Google Ads offerings with two new products--Asset Library and a video creation tool--as well as a new text-to-voiceover feature. Senior director of product management Eduardo Indacochea explained in a blog post Wednesday, "We want to make it easier to create effective ads for any Google Ads campaign.

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Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Major players like Adobe and Google won’t accept event data without consent. Finding a third-party tool that aligns with your content management system isn’t hard. Apart from the EU, various privacy laws in the U.S.,

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Cookies Marketing Banner Conversion 122

Oko

APRIL 11, 2024

The Google Publisher Console is an excellent tool used by publishers serving ads through Google Ad Manager (GAM), that enables you to check ad-unit implementations and diagnose delivery issues. In this two-part blog post, we explain how to enable and use this powerful tool.

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Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

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Retail Media Cookies MarTech 98

Playwire

JUNE 7, 2022

You have to actively manage EBDA to maximize your revenue. EBDA takes place on a server, rather than within user browsers, meaning you have to have some strong server logic chops to take full advantage of this tool. This is not a set-it-and-forget-it tool.

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Header Bidding Ad Tech 52

Ad Monsters

JANUARY 23, 2024

Google managed to track Chrome’s Incognito Mode users without their knowledge through a tactful technicality, but with a recent update to the tracking warning can Google lead the charge on privacy? They added the warning on Chrome Canary , a nightly build for developers.

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Adweek

AUGUST 25, 2022

Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday.

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The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

AdExchanger

DECEMBER 9, 2022

Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by. The post Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark appeared first on AdExchanger.

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