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Privacy Sandbox: What’s Wrong With Video?

Ad Monsters

While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

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What You Should Know About Google’s Ad Exchange

Automatad Inc.

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?

Monetize More

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. We’ve written extensively on how to get an AdSense account here. What is AdSense?

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Making the switch from SPM to MCM in 2023

Monetize More

Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. MonetizeMore’s publishers have even benefited from other services, like revenue management, ad optimization, and others, in addition to AdX. Managing Account.

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Google MCM (Multiple Customer Management) Guide [2022]

Monetize More

What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX through a third-party Google partner. and minimal account suspensions or policy violations. and minimal account suspensions or policy violations.

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10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

That way, you will be able to monetize content and get ahead of the competition. Google ADX 2. In return, publishers get to tap into OTT monetization and generate video ad revenue. Ad yield optimization is crucial for ensuring you’re getting the most out of each campaign. Google ADX. Marketplace 3.

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What is Header Bidding and How it Works?

Automatad Inc.

Header bidding increases digital publishers’ ad revenue by opening their ad inventory to several demand sources before placing an ad call to Google Ad Manager. Step 5 : While the header auction (or header bidding or pre-bidding) happens, Google Publisher Tag is paused. connected to the ad server (for example, Google Ad Exchange).