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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126
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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi),” said Peters.

Ad Tech 52
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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

VideoWeek

The publisher has signed up e.l.f. The Commission has said the proposals would focus on reporting requirements for organisations with less than 500 people, but will keep the core objective of GDPR intact. 1 has lined up defence advisers in response to the takeover bid launched by its largest shareholder MFE, according to Reuters.

GDPR 52