Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing?

eCommerce 114

eCommerce Conversion MarTech Audience 114

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. So with that in mind, we’ve put together a list of the funniest reactions we received to Google’s enforced GA4 switchover. Some marketers were able to summarise their experiences with GA4 in just a few words. GA4 = LAME!” “One

Marketing 113

Marketing MarTech 113

AdExchanger

JULY 11, 2022

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward.

ROI 104

ROI Cookies Advertising GDPR 104

EGC Group

DECEMBER 2, 2022

It is no secret that video is a popular choice where brands may promote their products or services. With this in mind, marketers need to be aware of how their video campaigns will be impacted upon the migration to Google Analytics 4 (GA4). Yes, that will happen. And it’s all good.

Marketing 52

Marketing 52

Martech Series

FEBRUARY 8, 2023

Department of Health and Human Services (HHS) issued guidelines in December restricting online tracking technologies that power tools like Google Analytics and ad platforms like Facebook. Not only are switching costs high, but healthcare providers have invested heavily in migrating to GA4. And switching ad platforms?

Healthcare 74

Healthcare MarTech Marketing Advertising 74

Martech Series

FEBRUARY 14, 2023

Starting today, Evolv AI is offering free migration and onboarding services through its Accelerator services package to any company ready to switch to AI experience optimization from traditional A/B testing and CRO. The time is now, and we’re here to make AI adoption easy.”

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Martech

AUGUST 30, 2023

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? We sat down with Alex and asked him about that and other things related to GA4. We sat down with Alex and asked him about that and other things related to GA4. Q: What do you think of GA4? Well, you can’t.

Marketing 117

Marketing Agency MarTech Conversion 117