Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?

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Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.

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Paleo AdTech

FEBRUARY 1, 2022

TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.

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VideoWeek

MAY 15, 2024

Plus some (though not all) of the technologies gaining traction as cookie-free ad tools require publishers to have some first-party data in order to get the most out of them, clean rooms being a good example. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

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Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.

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Martech

MARCH 15, 2022

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. First-party cookies. Demand-side platforms.

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Martech

MARCH 14, 2022

Why first-party tracking is a better choice. I’ll let you in on a little secret: You don’t need third-party cookies to tell that performance story. You just need first-party cookies on your website, like the kind that Google Analytics runs on. You can see this in the Lead Pipeline Dashboard below.

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NewProgrammatic

FEBRUARY 24, 2022

While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” .

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