What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.
Let's personalize your content