Automatad Inc.

NOVEMBER 23, 2023

Utilizing an SSP translates to tangible benefits, including heightened ad fill rates, increased ad revenue, reduced operational costs, and greater control over ad inventory. You must comply with various regulations and standards, such as GDPR, CCPA, and IAB TCF, to protect your users’ personal data and avoid legal issues.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Ad Ops Hero

JANUARY 25, 2021

The publisher can increase the floor price for top performing ad units to maximize the revenue and lower the floor price for the ad units which has lesser fill rate to minimize the revenue loss. This data is crucial to improve the ad delivery by optimizing the campaigns in real time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Monetize More

APRIL 21, 2023

Fill rates need to be optimized. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. New ad networks need to be integrated. The list goes on and on.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They can then use this information to tweak and optimize campaigns and generate more revenue. Ideally, real-time video analytics should also be available. Yield Optimization Tools.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82