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Programmatic advertising trends to watch in 2024

illumin

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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Funnel Building: Step-By-Step Guide for Marketers

MNTN

No matter your audience, no one wants to see a dry video; what they do want to see is something entertaining from a subject matter expert. Many sites have windows that immediately pop up and offer you 10% off if you enter your email address. Sign up today. Special offers and discounts can also be effective.

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5 Sales Funnel Stages Explained (+Examples & Strategies)

MNTN

Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has. Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

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Best Gaming Ad Networks [2023]

Monetize More

Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore. Some of the ad types available include footer ads, site skins, editorials, gaming pop-unders as well as IAB banner ads and pre-roll video ads. Click here to sign up with MonetizeMore.

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Best Gaming Ad Networks [2022]

Monetize More

Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore. Some of the ad types available include footer ads, site skins, editorials, gaming pop-unders as well as IAB banner ads and pre-roll video ads. Click here to sign up with MonetizeMore. Google AdMob.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Elon Musk (@elonmusk) November 4, 2022.

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