Basis
JANUARY 2, 2024
Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024. And marketing teams?
Monetize More
JANUARY 18, 2023
The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another.
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Clearcode
APRIL 21, 2023
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Buyer identification: Publishers know exactly who buys their impressions. Source: Clearcode.cc
Ad Monsters
FEBRUARY 7, 2024
We also asked them what advice they would give themselves in retrospect on their impressive careers. and international privacy and data security requirements, including GDPR, HIPAA, the Video Privacy Protection Act (VPPA), the NIST Cybersecurity Framework, and, more recently, CCPA. Give yourself some flowers.
Lemonads
NOVEMBER 22, 2020
Even more impressive, that number is set to rise to almost 18 million in the next four years, which is equivalent to more than 2 devices per person. Marketers that take the time to understand regulations like the GDPR can make the right adjustments and create mobile campaigns that produce great results.
VideoWeek
NOVEMBER 17, 2023
For two of these buyers, these dead links accounted for the majority of impressions within their reports. The entertainment giant has been experimenting with new FAST channels in the ABC app, mostly single-IP in nature, showcasing ABC titles such as General Hospital and Desperate Housewives.
VideoWeek
MAY 26, 2023
billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2
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