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Mobile's Role in Black Friday Holiday Shopping

InMobi

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S.

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Top Retail Mobile App Statistics You Need to Know in 2020

InMobi

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. 1) Who Are These Mobile App Users? Many of these retail app users can also be found playing popular mobile gaming apps. 61% of recent app installers were White.

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The Latest U.S. Holiday Shopping Insights

InMobi

With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Here’s what we uncovered.

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What Is Phygital Marketing?

Single Grain

63% of shopping begins online, but 49% of Americans still prefer shopping in physical stores. 82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. 63% of shopping begins online, but 49% of Americans still prefer shopping in physical stores.