Rob Campbell
SEPTEMBER 19, 2023
Obviously I have a soft spot for Google. From cynic to Colenso, they’ve been a constant in my professional as well as personal life. They are intimately involved in so much of what I do every single day and I appreciate the possibilities they have enabled me to embrace because of them existing. I know … that sounds unbelievably gushing doesn’t it.
Adweek
SEPTEMBER 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be.
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Seth Godin
SEPTEMBER 20, 2023
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
AdExchanger
SEPTEMBER 17, 2023
What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure. The post Being Proactive Is Good For Your Health – And For Privacy Compliance appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Adweek
SEPTEMBER 18, 2023
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
Adweek
SEPTEMBER 18, 2023
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we've found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts.
Seth Godin
SEPTEMBER 16, 2023
This is one of the great benefits of learning. It’s also a common challenge. When we get better at something, it is preceded by a moment of incompetence. In that moment, we’re not exactly sure how to do it better, but we realize that the way we’d been doing it wasn’t nearly as useful. It can be something prosaic–I learned last week that I’d been preheating my dosa pan for too long, and that’s why (paradoxically) they weren’t becoming crispy.
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AdExchanger
SEPTEMBER 17, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a The post Disney Might Sell ABC; X Turns To Google For More Programmatic Ads appeared first on AdExchanger.
Martech
SEPTEMBER 18, 2023
HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.
Adweek
SEPTEMBER 18, 2023
The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. fans. The new seven-person studio, consisting of four audio and video.
Seth Godin
SEPTEMBER 19, 2023
The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker met with you in person, so did the charitable fundraiser and your second cousin.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.
Martech
SEPTEMBER 18, 2023
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib
Adweek
SEPTEMBER 18, 2023
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters of stagnation, U.S. ad spending accelerated to a 4.4% year-over-year gain in the second quarter, and the overall market.
Seth Godin
SEPTEMBER 22, 2023
“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no of walking away from instincts or shortcuts that strip others of dignity and possibility.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 21, 2023
The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared first on AdExchanger.
Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.
Adweek
SEPTEMBER 21, 2023
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan.
Seth Godin
SEPTEMBER 21, 2023
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to change much. That’s because protests are momentary, temporary and urgent.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 19, 2023
The CDC's "Wild to Mild" campaign targets pregnant people and parents with the message that flu vaccines can "tame" flu's symptoms, reducing the severity of an infection. The post The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines appeared first on AdExchanger.
Martech
SEPTEMBER 18, 2023
John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.
Adweek
SEPTEMBER 21, 2023
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body.
MNTN
SEPTEMBER 22, 2023
As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even matter ? Once a rite of passage for the year, the fall season usually meant tons of new TV content and related events for viewers to enjoy (and advertisers to capitalize on ahead of the holidays). But with the strikes halting production on any new shows , and the rising prominence of streaming drawing many viewers away from the standard linear lineup, this may ju
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
SEPTEMBER 20, 2023
Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding. The post Worlds Colliding: Evolving Models For Digital And Television Attribution appeared first on AdExchanger.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
Adweek
SEPTEMBER 18, 2023
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon's website or clicking the link in the.
Exchange Wire
SEPTEMBER 20, 2023
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [.] The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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