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Adweek
NOVEMBER 18, 2022
The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship.
Martech Series
NOVEMBER 17, 2022
To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting body, is unveiling a new Specification Adoption Program.
Digiday
NOVEMBER 17, 2022
Along with new global AR lenses for a number of national teams, Snap is also using the tournament to debut its new “live garment transfer” tech with Adidas to let people virtually try on jerseys to see how they look on users based on their body type.
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