VideoWeek

FEBRUARY 21, 2023

Barb will expand its reporting to include YouTube and other “fit-for-TV content” on video-sharing platforms, the UK measurement body announced this morning. ” “Social glue” The measurement body noted that SVOD and AVOD viewing trails that of video-sharing platforms, averaging 36 minutes per day.

Audience 83

Audience Advertising Agency 83

Martech Series

FEBRUARY 20, 2023

The device turns the player’s body into the controller, avoiding the need for heavy and uncomfortable virtual reality or camera equipment, and enables users to feel the impact of their movements as they run, jump and fight their way through beautifully rendered immersive environments.

Entertainment 86

Entertainment Finance MarTech Marketing 86

Spoton Digital Media

FEBRUARY 20, 2023

Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Basis

FEBRUARY 24, 2023

To get into the weeds: Advertisers must be licensed by the appropriate government bodies, can only target jurisdictions where they are licensed to advertise, must be pre-authorized by Twitter, and cannot target people under the age of 21, among other standard advertising policies.

Media 74

Media Entertainment Advertising Audience 74

Spoton Digital Media

FEBRUARY 20, 2023

Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

Digiday

FEBRUARY 21, 2023

A chatbot can’t “try on jeans” and produce images of a pair of jeans on different body types, Bonner said. While this means BDG will be producing less content overall, the company will produce more short-form videos for social media distribution.

SEO 97

SEO Audience Media Conversion 97

Digiday

FEBRUARY 21, 2023

While the acquisition deal appears to be in peril, Activision Blizzard is still projecting confidence that it will be able to find a path forward with both Microsoft and the pertinent regulating bodies — at least, according to the game developer’s official messaging around its Q4 2022 results: “The two parties are continuing to engage with regulators (..)

Electronics 64

Electronics Entertainment Marketing Audience 64