MNTN

JANUARY 16, 2024

New year, new… ad tiers on streaming? The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about topic for 2024 is advertising-based video on demand (AVOD). Over the last few years, nearly every major streamer has launched an ad-supported tier. And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more.

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Adweek

JANUARY 18, 2024

The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.

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Media 332

AdExchanger

JANUARY 17, 2024

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […] The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.

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Cookies Ad network Audience CPM 136

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

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Cookies Impressions Retail MarTech 132

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

JANUARY 14, 2024

“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we need to do to have sufficient skill, insight and reputation to be able to offer someone else a chance to reach their goals?

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Adweek

JANUARY 17, 2024

Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he'd given up "smoke," only to reveal that he was partnering with Solo Stove to promote.

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Marketing Media Advertising 327

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

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A/B Testing Marketing Machine Learning MarTech 122

Seth Godin

JANUARY 13, 2024

But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.

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Adweek

JANUARY 18, 2024

As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

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Ad Tech 326

AdExchanger

JANUARY 15, 2024

The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question […] The post CMOs: It’s Time To End The Age Of BS appeared first on AdExchanger.

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Marketing Impressions GDPR Cookies 129

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Advertising

Exchange Wire

JANUARY 18, 2024

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. Just over a quarter of panelists saw total marketing budgets [.] The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.

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Marketing Advertising 122

VideoWeek

JANUARY 18, 2024

A large number of brands saw their UK marketing budgets grow in the last quarter of 2023, and the balance between brands increasing budgets and those lowering budgets is the strongest it’s been for nearly a decade, according to the IPA’s latest Bellwether Report. Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4.

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Marketing Video Ads Media Advertising 110

Adweek

JANUARY 19, 2024

Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose" by Gajate featuring Poe Leos, shows off the iPhone 15's ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of.

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Advertising 323

AdExchanger

JANUARY 16, 2024

Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers? That means the only way for pharma brands to reach consumers everywhere else in the world is to communicate with them via their physicians, says Harshit Jain, founder and global CEO […] The post A Healthy Dose Of Programmatic, With Doceree’s CEO appeared first on AdExchanger.

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Pharmaceuticals Communications Advertising Marketing 124

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

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Marketing ROI Agency MarTech 108

Seth Godin

JANUARY 19, 2024

Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word. But one or two examples can help. A new saw might have a story. A home woodworker isn’t cutting wood for a living–it’s a hobby.

Marketing 106

Marketing 106

Adweek

JANUARY 17, 2024

In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.

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AdExchanger

JANUARY 17, 2024

Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

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MarTech Marketing 106

MNTN

JANUARY 18, 2024

Think older generations are spending the most on streaming? Think again. According to a new study from Amdocs, a solid 40% of the tech-savvy Generation Z are dropping between $75 and $100 on digital subscriptions, making them the highest spenders in the streaming world. As streaming services attempt to turn their recent losses into wins, Gen Z’s higher willingness to watch ads may just make them the golden ticket.

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Retail Media Marketing Advertising 105

Adweek

JANUARY 16, 2024

The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for HBO's Succession, FX's The Bear and Netflix's Beef, the Anthony Anderson-hosted event had plenty of surprises in store.

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AdExchanger

JANUARY 15, 2024

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein 1 platform. These tools are only the latest example of Salesforce’s gung-ho AI stance. Last June, Salesforce announced generative AI features integrated into its […] The post Salesforce Bolsters Its Retail Marketing Offerings With Generative AI appeared first on AdExchanger.

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Retail Marketing 121

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

JANUARY 19, 2024

Faux commercials in commercials are a difficult thing to pull off (too often it looks like self-indulgence in search of an idea) but Mother has succeeded here, with a ‘surprise’ twist (the whole point of it all) in just a mean old 30 seconds. Mother’s work for IKEA is relentlessly stylish but nearly always to … The post MAA Ad of the Week: ‘Surprise it’s IKEA’ from Mother first appeared on More About Advertising.

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Advertising Agency 105

VideoWeek

JANUARY 17, 2024

The decline in linear TV viewing is well-documented, but new research from WARC suggests that advertisers risk withdrawing their investment in the channel too quickly. ‘The Future of Media 2024’ report charts the gradual decline in linear viewing. In the UK, broadcast TV’s reach fell from 83 percent to 79 percent in 2022, according to Ofcom.

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Advertising Audience Media Retail 105

Adweek

JANUARY 18, 2024

Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company's first-ever Big Game television commercial. The first Super Bowl teaser, from agency Highdive, features Brady and Vaughn standing side by side, ready to announce the.

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Agency 291

AdExchanger

JANUARY 18, 2024

The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu. The post TV Measurement Returns To Earth appeared first on AdExchanger.

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Audience Marketing 119

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JANUARY 18, 2024

THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the highest percentage in a decade. 11.3% expect the opposite. So who’s right? Main media (which includes digital and TV) is expected to expand (show a net positive balance) at 14.2%. PR by 10.2%, direct marketing … The post IPA Bellwether survey points to brighter future for main media (after a short recession) first appeared on More About Advertising

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Media Advertising Marketing Finance 105

VideoWeek

JANUARY 17, 2024

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber’s advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps. One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering.

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Advertising Media 105

Adweek

JANUARY 19, 2024

Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock's success, but experts say those.

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Marketing 286

AdExchanger

JANUARY 15, 2024

Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. PF Media, as it’s called, has a three-pronged media and data sales approach: […] The post How A Gym Chain Became An Ad Data Seller appeared first on AdExchanger.

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Retail Media Agency Advertising 119

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.