Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Digiday

Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy of its bold move to make the ad tier default for tens of millions of subscribers worldwide.

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A Black Woman’s Burden: The Cost of Corporate ‘Excellence’

Adweek

The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey's story.

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Ad Fraud Detection in the AI era

The Ad Tech Blog

The need for ad fraud detection techniques has never been more important – especially during this AI bubble. Ad fraud is costing companies billions. You might not lose as much, but I don’t think you will be happy that a bot is clicking your ads, eating your budget away. The Threats Click Fraud Initially, the challenges were rudimentary, consisting mainly of simple click frauds.

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How to transform customer experience with AI

Martech

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Were We Wrong About the Value of First-Party Data?

AdExchanger

Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […] The post Were We Wrong About the Value of First-Party Data?

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TechCrunch Ends Its Subscription Product Amid Staff Layoffs

Adweek

Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups of Silicon Valley, according to an internal memo obtained by ADWEEK. The publisher also plans to wind down its paid subscription product, TC+, as.

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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.

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How The Generative AI Boom Proves We Need Journalism

AdExchanger

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative AI companies must get real about the value journalism brings to their products. “This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to […] The post How The Generative AI Boom Proves We Need Journalism appeared first on AdExchanger.

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Billie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales

Adweek

The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman told ADWEEK, with sales being "driven by the incredible lineup of performances." Between the lines The 66th annual Grammys, hosted by Trevor.

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Mother joins battle for fandom with new agency Run Deep

More About Advertising

Mother is launching another new agency into what’s already a pretty extended family with Run Deep, aimed at taking brands “into the heart of fan culture.” The agency is led by Jodie Fullagar and Rich Barker (below), previously of M&C Saatchi Sport and Entertainment, itself now majoring on “fancom.” Founders Fullagar and Barker say: “We’ve … The post Mother joins battle for fandom with new agency Run Deep first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

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Media Buyers Report Promising Results From YouTube Shorts Pilot Program

AdExchanger

Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle Shorts from other YouTube inventory. The post Media Buyers Report Promising Results From YouTube Shorts Pilot Program appeared first on AdExchanger.

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Google Pixel Celebrates Accessibility in Its Latest Super Bowl Ad

Adweek

For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete entire people) in photographs. For 2024, the trend continues, with Google highlighting its Guided Frame accessibility tool in a 60-second.

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Integral Ad Science’s Quality Attention and the Attention Payoff With Yannis Dosios, CCO of IAS

Ad Monsters

Yannis Dosios, CCO at Integral Ad Science, introduces the groundbreaking Quality Attention product, set to revolutionize how brands measure and optimize attention in an era of declining identifiers and oversaturation of online ads. Can I have your attention? My goal was to capture your attention on this page, just as IAS designed Quality Attention to accomplish.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Generative AI use explodes for RevOps

Martech

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.

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Generative AI Is Moving From Hype Into ‘Serious Mode’

AdExchanger

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. Moving from hype to reality check is a rite of passage for technological innovations after they burst onto the scene making bold promises. Once the excitement starts to wear off, companies begin […] The post Generative AI Is Moving From Hype Into ‘Serious Mode’ appeared first on AdExchanger.

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Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad

Adweek

Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled "Hard Knocks,".

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Unaware

Seth Godin

If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’ It’s tempting to imagine we have less power than we do. It lets us off the hook.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Email marketing is changing: Catch up with this master class

Martech

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei

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Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual

AdExchanger

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […] The post Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual appeared first on AdExchanger.

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Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

Adweek

Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership. Other platforms, including TikTok, YouTube Shorts and.

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From Walled Garden to Fortress: Amazon’s Ad-Supported Offering Is the One To Watch

MNTN

With the Big Game around the corner, all eyes are on the NFL — and who’s streaming it. That’ll be Amazon. As their $1 billion-a- season, 11-year deal with the NFL for Thursday Night Football continues to draw in football and sports fans, the giant’s next conquest has hit the market just in time: ad-supported streaming. This week, they launched their ad-tier, and unlike other walled gardens, Amazon has a distinct advantage — as the world’s largest online retailer and marketplace, one can only ima

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The secrets of effective leadership

Martech

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action.

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Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

AdExchanger

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination. Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 billion last quarter, the company reported in earning Tuesday afternoon. Google Search added more than $7 billion […] The post Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less appeared first on AdExchanger.

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Inside the Audacious Attempt to DoorDash the Entire Super Bowl

Adweek

DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you're going to pull off arguably the most ambitious giveaway in Super Bowl history, you need no shortage of friends in high places. DoorDash will use its 30-second ad in.

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Alistair Schoonmaker of Ultra Brand Studio picks his desert island (Super Bowl) ads

More About Advertising

Alistair Schoonmaker, Co-Founder & Managing Director at Ultra Brand Studio picks his Superbowl Desert Island Ads This year’s Super Bowl is looming into view. On 11 February, the San Francisco 49ers take on the Kansas City Chiefs in Las Vegas. It will be the usual mix of sporting drama and American razzamatazz (plus this year … The post Alistair Schoonmaker of Ultra Brand Studio picks his desert island (Super Bowl) ads first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. Why we care.

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Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,” Says IAB CEO David Cohen

AdExchanger

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping up everywhere, but a federal law has yet to move forward. “We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […] The post Still Waiting For That Cookie To Crumble?

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Why Publishers Are Cutting Their D.C. Bureaus in an Election Year

Adweek

Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election later this year. But both sets of cuts share a variety of strategic explanations, particularly retrenching to core competencies in order to focus on content that drives.

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Opioid scandal costs Publicis $350m

More About Advertising

Publicis Health has reached a $350m settlement with all 50 US states in response to accusations that it recklessly increased sales of OxyContin and other opioids (highly addictive painkillers.) New York Attorney General Letitia James, says: “For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid … The post Opioid scandal costs Publicis $350m first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.