Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Adweek

Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.

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How does HIPAA privacy law impact digital health startups?

The Ad Tech Blog

HIPAA privacy law significantly impacts digital health startups by setting standards for the protection and confidential handling of protected health information ( PHI ). These regulations require startups to implement strong data protection measures, train their staff on privacy practices, and ensure their technologies comply with HIPAA requirements to avoid severe penalties.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices

AdExchanger

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms and […] The post There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative

Adweek

The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.

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What measures should tech entrepreneurs take to comply with HIPAA?

The Ad Tech Blog

Tech entrepreneurs must implement strong data protection and privacy practices to comply with the Health Insurance Portability and Accountability Act ( HIPAA ). This includes conducting regular risk assessments, ensuring that electronic Protected Health Information ( ePHI ) is encrypted when in transit and at rest, and training employees on HIPAA compliance and data privacy principles.

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How Publishers Can Boost Their Value On The Open Exchange – Without Cookies

AdExchanger

For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party cookie (3PC) deprecation drives a rhythmic anxiety against Chrome’s timeline. No one, including Google, knows how the Privacy Sandbox is going to perform at scale. Early data suggests Sandbox performance is likely to be better […] The post How Publishers Can Boost Their Value On The Open Exchange – Without Cookies appeared first on AdExchanger.

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

Adweek

Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.

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What are the penalties for failing to adhere to HIPAA privacy law in digital health?

The Ad Tech Blog

The penalties for failing to comply with HIPAA privacy law in digital health can range from $100 to $50,000 per violation, with a maximum penalty of $1.5 million per year for violations of the same provision. These fines vary based on the level of negligence, with higher fines reserved for willful neglect of HIPAA rules that are not corrected in a timely manner.

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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

MarTech 110
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Privacy Sandbox: What’s Wrong With Video?

Ad Monsters

There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. We’ll do our best to untangle the web of acronyms and give you a better understanding of the current situation as these two have been trading blows over

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How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Adweek

In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a.

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How can startups ensure data protection and comply with HIPAA in digital health initiatives?

The Ad Tech Blog

Startups must implement robust security measures, including encryption, access controls, and regular security audits, to ensure data protection and comply with HIPAA in digital health initiatives. They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. What specific measures can startups take to protect health data?

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Navigating the cookieless future with cross-functional teams

Martech

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.

Cookies 103
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Interactive CTV Ads: The Next Level

Oko

CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI. In this blog post, we explain the basics of this game-changing technology. Sean Kelly | Senior Content Writer March 15, 2024 In the days of linear TV, getting customers to take action on your ads was […] The post Interactive CTV Ads: The Next Level appeared first on OKO Digital.

ROI 111
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Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars

Adweek

When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on.

Marketing 315
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What are the key components of HIPAA privacy law that affect digital health technologies?

The Ad Tech Blog

The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for protecting sensitive patient data for entities dealing with health information. Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI.

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How to augment market research and glean customer insights with AI

Martech

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What is integrated marketing?

Smart Insights

Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - … The post What is integrated marketing? appeared first on Smart Insights.

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What Would a TikTok Ban or Sale Mean for Advertisers?

Adweek

TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China's access to Americans' data. Introduced last week, the bill still needs.

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Digital Health and HIPAA Privacy Law: What Tech Entrepreneurs Must Know

The Ad Tech Blog

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. This comprehensive guide dives deep into the nuances of HIPAA privacy law , offering tech startups the essentials to forge ahead confidently and ensure that their digital solutions are both groundbreaking and compliant.

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How to protect customer trust when using AI

Martech

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Curation (vs the road to junk)

Seth Godin

The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average book on the Kindle is virtually worthless, because once it’s easy to include everything, everything gets included.

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In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead

Adweek

It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called.

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GDPR Challenges for Startups: Solving Them with AI and Data Science

The Ad Tech Blog

The dawn of the General Data Protection Regulation ( GDPR ) was a game-changer for startups operating within and outside the EU. Its introduction in May 2018 aimed to reinforce data privacy and reshape how startups, among others, handle user data. Navigating the complexities of GDPR compliance while fostering innovation and growth presents unique challenges for startups.

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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.

MarTech 105
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Can Meta Reel In More Automated Ad Products?

AdExchanger

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […] The post Can Meta Reel In More Automated Ad Products?

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SNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson Campaign

Adweek

Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday.

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Which Came First, the Ad or the Show?

MNTN

“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter , in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds of TV and film closer together, in getting that higher level of artist to participate. It was such a seminal gain, and now it’s reversing.

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AI-powered martech releases and news: March 14

Martech

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you. Marry me, or I will kill myself.

MarTech 102
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.