Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
The Ad Tech Blog
MARCH 15, 2024
HIPAA privacy law significantly impacts digital health startups by setting standards for the protection and confidential handling of protected health information ( PHI ). These regulations require startups to implement strong data protection measures, train their staff on privacy practices, and ensure their technologies comply with HIPAA requirements to avoid severe penalties.
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Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
Seth Godin
MARCH 13, 2024
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average book on the Kindle is virtually worthless, because once it’s easy to include everything, everything gets included.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.
The Ad Tech Blog
MARCH 14, 2024
Tech entrepreneurs must implement strong data protection and privacy practices to comply with the Health Insurance Portability and Accountability Act ( HIPAA ). This includes conducting regular risk assessments, ensuring that electronic Protected Health Information ( ePHI ) is encrypted when in transit and at rest, and training employees on HIPAA compliance and data privacy principles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
MARCH 14, 2024
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - … The post What is integrated marketing? appeared first on Smart Insights.
Adweek
MARCH 12, 2024
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a.
The Ad Tech Blog
MARCH 13, 2024
The penalties for failing to comply with HIPAA privacy law in digital health can range from $100 to $50,000 per violation, with a maximum penalty of $1.5 million per year for violations of the same provision. These fines vary based on the level of negligence, with higher fines reserved for willful neglect of HIPAA rules that are not corrected in a timely manner.
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.
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Ad Monsters
MARCH 13, 2024
There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. We’ll do our best to untangle the web of acronyms and give you a better understanding of the current situation as these two have been trading blows over
Adweek
MARCH 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.
The Ad Tech Blog
MARCH 12, 2024
Startups must implement robust security measures, including encryption, access controls, and regular security audits, to ensure data protection and comply with HIPAA in digital health initiatives. They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. What specific measures can startups take to protect health data?
Martech
MARCH 13, 2024
In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
MARCH 12, 2024
That’s a cliche from the movies. Dangling from a railroad bridge, only determination and firm grip can save the hero. In our modern world, we often end up holding on to ideas, to grievances or to our view of the world. Ironically, the harder we hold on to the things we’re hiding from, the less dear our life becomes. Perhaps we could let go for dear life instead.
Adweek
MARCH 10, 2024
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on.
The Ad Tech Blog
MARCH 11, 2024
The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for protecting sensitive patient data for entities dealing with health information. Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MARCH 14, 2024
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms and […] The post There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices appeared first on AdExchanger.
Adweek
MARCH 11, 2024
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries. Since large language models (LLMs) will soon answer billions of search queries each.
The Ad Tech Blog
MARCH 10, 2024
As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. This comprehensive guide dives deep into the nuances of HIPAA privacy law , offering tech startups the essentials to forge ahead confidently and ensure that their digital solutions are both groundbreaking and compliant.
Martech
MARCH 13, 2024
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
MARCH 14, 2024
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter , in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds of TV and film closer together, in getting that higher level of artist to participate. It was such a seminal gain, and now it’s reversing.
Adweek
MARCH 15, 2024
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called.
The Ad Tech Blog
MARCH 10, 2024
The dawn of the General Data Protection Regulation ( GDPR ) was a game-changer for startups operating within and outside the EU. Its introduction in May 2018 aimed to reinforce data privacy and reshape how startups, among others, handle user data. Navigating the complexities of GDPR compliance while fostering innovation and growth presents unique challenges for startups.
Martech
MARCH 12, 2024
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
MARCH 15, 2024
When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now.
Adweek
MARCH 14, 2024
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China's access to Americans' data. Introduced last week, the bill still needs.
VideoWeek
MARCH 12, 2024
Women’s tennis (Wimbledon and US Open) and basketball (WNBA and NCAA) were the top women’s sporting events for US advertisers last year, according to EDO, a TV measurement company. The data showed that the Wimbledon Semi-Finals and Finals generated the most ad engagement across women’s sport in 2023. The firm’s inaugral Women’s Sports TV Outcomes Report charted the effectiveness of every national TV ad in the US across a range of women’s sports competitions.
Martech
MARCH 14, 2024
A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you. Marry me, or I will kill myself.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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