Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.

Marketing 123

Marketing Audience Communications eCommerce 123

Adweek

NOVEMBER 1, 2023

On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.

Retail 363

Retail 363

AdExchanger

NOVEMBER 2, 2023

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger.

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Retargeting Ad Tech Retail Media 137

Smart Insights

OCTOBER 31, 2023

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.

Marketing 122

Marketing 122

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

OCTOBER 29, 2023

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. And it’s not convenient. If it were, someone would have done it already. Finally, it’s not sure to work. If you need any or all three of these things for your project to move forward, you probably should pick a different project.

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Adweek

NOVEMBER 3, 2023

When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.

Advertising 117

Advertising GDPR Cookies MarTech 117

Seth Godin

NOVEMBER 1, 2023

Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge the problem but point out that it’s now far too late to do anything about it. Neither is true, helpful or generous. Both happen all the time. Call it out when you see it.

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Conversion 114

Adweek

NOVEMBER 1, 2023

Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The integrated campaign, called "An Icon Returns," includes a mix of out-of-home, print, digital and film spots. The agency.

Retail 297

Retail Agency Marketing 297

AdExchanger

NOVEMBER 1, 2023

Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same company: Amazon, of course. On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its […] The post Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars appeared first on AdExchanger.

Retail 119

Retail Advertising 119

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Advertising

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.

eCommerce 116

eCommerce Retail MarTech Marketing 116

Smart Insights

NOVEMBER 1, 2023

An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there … The post How to align your marketing strategy with your objectives appeared first on Smart Insights.

Marketing 112

Marketing 112

Adweek

NOVEMBER 3, 2023

Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has an extra job: the inaugural chief quality officer of British supermarket Asda. He enters a boardroom and announces the latest flavor trends to.

Retail 295

Retail 295

AdExchanger

NOVEMBER 1, 2023

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats. The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 115

Conversion Rate Cookies A/B Testing ROI 115

Smart Insights

NOVEMBER 2, 2023

Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. … The post 8 email marketing experience trends for 2024 appeared first on Smart Insights.

Marketing 111

Marketing 111

Adweek

OCTOBER 31, 2023

Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.

Food 296

Food 296

AdExchanger

OCTOBER 31, 2023

It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […] The post Publishers, Don’t Settle For Below-Floor Pricing appeared first on AdExchanger.

Header Bidding 115

Header Bidding 115

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

NOVEMBER 2, 2023

There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing.

Affiliates 112

Affiliates Marketing MarTech Conversion 112

Seth Godin

OCTOBER 28, 2023

To win a Nobel prize a hundred years ago, you might only need a legal pad and a few pencils. Today, it takes millions of dollars, scores of people and many years of effort. That’s because the most straightforward problems have been solved. One side effect of this inevitable shift is that many parts of science have become bureaucratic and industrialized.

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Adweek

OCTOBER 31, 2023

To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic's 8th Wall AR platform and AI character engine Inworld to create the experience.

Food 292

Food Advertising 292

AdExchanger

NOVEMBER 1, 2023

Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs. The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger.

Advertising 112

Advertising Marketing 112

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Cookies 111

Cookies MarTech Marketing 111

illumin

OCTOBER 30, 2023

Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows.

Pop-Up 105

Pop-Up Audience Ad Tech Retail 105

Adweek

NOVEMBER 1, 2023

In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake. The partnership continues the popular confectionery's deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.

Food 287

Food 287

AdExchanger

OCTOBER 31, 2023

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV advertising and brand marketing to make that happen. But programmatic media buying also has a big role to play […] The post Data-Driven Marketing Is State Farm’s Best Policy appeared first on AdExchanger.

Marketing 110

Marketing Media Advertising 110

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.

Machine Learning 111

Machine Learning Conversion MarTech Audience 111

More About Advertising

OCTOBER 30, 2023

Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads clocked so far this year giving it a whirl against pandemic era 44% in 2020, 43% in 2021 and 45% in 2022. Must have missed most of those but there you are. Kantar’s Lynne Deason … The post Will advertisers turn to humour this Christmas? first appeared on More About Advertising.

Advertising 105

Advertising Agency 105

Adweek

NOVEMBER 3, 2023

The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.

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Media 281

AdExchanger

NOVEMBER 3, 2023

BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content.

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Media eCommerce 109

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.