AdExchanger

NOVEMBER 15, 2023

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting. Legacy optimization systems often struggle to meet the intricate and specific definitions of quality engagement that CPG brands require, a concept we refer to as Quality […] The post AI’s Impact On CPG Advertising: A Game-Changer For Achieving Business Goals appeared first on

Advertising 110

Advertising Media 110

Adweek

NOVEMBER 15, 2023

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.

Entertainment 350

Entertainment Media 350

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Marketing 129

Marketing Education MarTech Conversion 129

VideoWeek

NOVEMBER 15, 2023

Amid all the hype around AI, one could be forgiven for thinking certain other emerging technologies have fallen by the wayside. Specifically the metaverse appears to have been lost in the shuffle, not helped by its association with Facebook owner Meta. But reports of the metaverse’s death are arguably overstated. The immersive virtual spaces have 600 million monthly active users, according to consultancy firm Metaversed, largely concentrated in “Web2” virtual worlds such as Rob

Retail 109

Retail Fashion Audience Advertising 109

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 12, 2023

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […] The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.

Advertising 139

Advertising 139

Adweek

NOVEMBER 16, 2023

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks.

Advertising 347

Advertising 347

More About Advertising

NOVEMBER 15, 2023

The supermarkets spend most of the year getting ready for their Christmas campaigns, and here comes comedian and notorious prankster Simon Brodkin with a parody version to undermine them all. Brodkin roasts the whole genre, swapping festive cheer for a very dour take on the season. Luckily there are also a couple of jokes thrown … The post Spoof Christmas advert shows supermarkets no mercy first appeared on More About Advertising.

Advertising 103

Advertising 103

AdExchanger

NOVEMBER 17, 2023

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.

Advertising 137

Advertising 137

Adweek

NOVEMBER 13, 2023

Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.

Marketing 346

Marketing 346

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

Advertising 113

Advertising MarTech eCommerce 113

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Advertising

Bhatnaturally

NOVEMBER 14, 2023

Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of its flagship iPhone to coincide with this period. Many brands create ads to capture the festive mood among consumers encouraging them to spend. Christmas themed ads in the west and Diwali-themed [.] The post Feel-good Christmas & Diwali ads – and other top creative of the week appeared first on Bhatnaturally.

Advertising 102

Advertising 102

AdExchanger

NOVEMBER 15, 2023

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […] The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.

Cookies 129

Cookies Media Audience Agency 129

Adweek

NOVEMBER 13, 2023

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?".

Marketing 326

Marketing Agency 326

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. Here are four essential steps marketers can take to boost MAP performance and drive value for their organization. Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are

Marketing 112

Marketing MarTech 112

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

MNTN

NOVEMBER 17, 2023

TV and movie fans rejoice as the Hollywood strikes’ resolutions means new content is back in the pipeline. And while they may be waiting for a bit longer to see those debuts, ad tech has evolved even more in the interim, ensuring that when that content does hit streaming platforms, the unclickable TV screen will be better optimized than ever before.

Ad Tech 98

Ad Tech Retail Entertainment Video Ads 98

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries. The post Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences appeared first on AdExchanger.

Audience 129

Audience Advertising Cookies Marketing 129

Adweek

NOVEMBER 16, 2023

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University's Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion.

Retail 318

Retail Marketing Media Advertising 318

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

eCommerce 108

eCommerce Marketing Shipping Retail 108

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

MNTN

NOVEMBER 16, 2023

In the ever-evolving landscape of streaming, as streaming services continue to raise their prices, consumers are starting to search for alternatives to those pricey ad-free tiers. According to a survey from Aluma Insights, 32% of viewers have said they reduced their time with subscription video-on-demand (SVOD) services in 2023. Instead, they’re opting to spend more quality time with free ad-supported streaming TV (FAST) — 40% of US adults have extended their time spent on these platforms in the

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Audience Advertising Agency Marketing 98

AdExchanger

NOVEMBER 13, 2023

Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets. The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.

Marketing 123

Marketing 123

Adweek

NOVEMBER 17, 2023

When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant's in-house creative team would end up producing the "Joy Is.

Retail 307

Retail eCommerce 307

Martech

NOVEMBER 17, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip.

MarTech 104

MarTech Advertising Marketing 104

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

YieldBird

NOVEMBER 17, 2023

In the world of business, we often equate success with measurable uplifts. Yet, there are moments when a 0% uplift can be a beacon of success. When does this rare occurrence take place? It’s an unusual scenario in the realm of Price Genius, but it does happen to some publishers. What does it signify? Join us as we unravel this mystery in the following paragraphs.

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Machine Learning Ad Tech 98

AdExchanger

NOVEMBER 16, 2023

Snapchat has long touted itself as a place to reach the youngs. But “young” is a relative term because, well, people age. When the app first launched in 2011 – back when marketers were obsessed with reaching youthful millennials – Snapchat pitched itself as the ideal social network to get in front of that demographic. These […] The post Inside Snap’s Plans To Rejuvenate Its Ad Revenue appeared first on AdExchanger.

Marketing 122

Marketing Advertising 122

Adweek

NOVEMBER 15, 2023

Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling the shelves of T.J. Maxx in search of bargains. Soon enough, she found one: a pair of Manolo Blahnik Hangisi crystal buckle pumps in flamingo pink (and in her size, no less). The price? $869.99--not.

Retail 301

Retail 301

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

Marketing 103

Marketing Audience MarTech Conversion 103

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Seth Godin

NOVEMBER 12, 2023

Many moths are attracted to light. That works fine when it’s a bright moon and an open field, but not so well for the moths if the light was set up as a bug trap. Processionary caterpillars follow the one in front until their destination, even if they’re arranged in a circle, leading them to march until exhaustion. It might be that you have built a system for your success that works much of the time, but there’s a glitch in it that lets you down.

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AdExchanger

NOVEMBER 16, 2023

CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept […] The post OpenX Volunteers Itself As Head Of The CTV Cleanup Crew appeared first on AdExchanger.

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Header Bidding Media Advertising 119

Adweek

NOVEMBER 14, 2023

For some, the world of advertising just isn't exciting enough. The always-on-the-move Celeny Da Silva, chief executive of market development and advisory company MarketMakers, is a born traveler and can often be found at the industry's largest digital advertising conferences. One of her many life goals is visiting every country in the world. She's checked.

Advertising 297

Advertising Marketing 297

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

Marketing 102

Marketing SEO Conversion Ad network 102

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.