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JULY 6, 2017
The Wall Street journal reckons WPP digital network Possible Worldwide is to be merged into Wunderman and so do we, as WPP hasn’t denied it. Wunderman, now led by WPP Digital boss Mark Read (below), has emerged as arguably the most important network among WPP’s agencies. Once a direct marketing specialist it’s now WPP’s biggest.
AdPulp
JULY 1, 2017
The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that’s why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a […]. The post A Child’s Pain Is The City’s Pain Is The Nation’s Pain appeared first on AdPulp.
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Adacado
JULY 4, 2017
A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.
All About Advertising Law
JULY 7, 2017
In this issue we discuss that under the cloud of speculation hanging over the CFPB they continue to launch supervisory examinations and enforcement investigations, and also held a public event on June 22 discussing the Public Student Loan Forgiveness Program. Also in this issue is commentary around a top state regulator issued a reminder to obtain prior approval of acquisitions or changes in control, the division between the courts on the ALJ Appointments issue and also how new bills would requi
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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JULY 5, 2017
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear voices which echo their own the platform which promised to democratise media, could in fact.
AdPulp
JULY 2, 2017
Holding companies are the bane of the creative agency’s existence. Sell to a holding company and become like the bean counters themselves—that’s the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JULY 3, 2017
It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes. Simple, obvious even but Wieden+Kennedy does it with panache. That’s how you keep an account for thirty-odd years (helps if you’re next door too). MAA creative.
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JULY 3, 2017
WPP AUNZ, the new name for WPP in Australia following the $512m acquisition of STW in 2016, is launching Hogarth Australia, the latest venture by global production giant Hogarth. Under the Hogarth Australia brand WPP AUNZ has realigned production agencies Agile, One20, Paragon and Carnival into one huge production group under the brand Hogarth Australia.
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JULY 4, 2017
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns. “On Wimbledon’s 140th anniversary, it’s great to see such a wide variety of different advertising campaigns across the 90 years that Wimbledon has been broadcast. Nowadays more brands are thinking increasingly creatively with their advertising.
More About Advertising
JULY 6, 2017
Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls. Add in a huge dose of economic uncertainty, political unpredictability and the challenge to find and connect.
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More About Advertising
JULY 6, 2017
Only Wieden+Kennedy, in the UK at least, would devise a dolph-a-sloth to advertise a mobile streaming offer. But dolph-a-sloth it is for what seems a good new offer from Three, ‘Go Binge.’ Free streaming of a number of channels – including Netflix – if you’re on a 4G tariff. W+K creative directors Dave Day and.
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JULY 6, 2017
Hamsters have played their part in Kia ads over the years and now US agency David & Goliath is launching Turbo Hamster on an unsuspecting world, to debut the Kia Soul Turbo. With what sounds like Motorhead’s Lemmy growling in the background. Not an award winner perhaps but it’ll get people talking and persuades you.
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JULY 6, 2017
Sainsbury’s and Wieden+Kennedy seem to have abandoned ‘food dancing’ – for now anyway, it’s a bit hot for that in summer. Instead we’re offered ‘table squish’ with lots of Sainsbury’s food goodies for outdoor eating. Nicely done but real life starts here. MAA creative scale: 7.
AdPulp
JULY 6, 2017
Have you noticed how lottery advertising is a category dominated by quirky, fun, and creative advertising? When it comes to the Minnesota Lottery, we’ve been conditioned to expect great things—given the strength of the creative community in Minneapolis. Let’s take a look at the latest from the Land of Lakes: This is Periscope’s first brand […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JULY 7, 2017
It’s London’s LGBT+ Pride weekend and companies of all hues are lining up in support. The argument about this is “authenticity,” do they really believe in changing attitudes or are they just lining up like camp followers. Giant bank HSBC and agency We Are Social is doing its bit with this campaign, designed for mobile.
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JULY 7, 2017
MSQ Partners has been appointed by the UK government’s The Electoral Commission to handle its creative and media planning account after a four-way pitch. Stack and The Gate, MSQ Partner’s two communications agencies, will work together on on advertising and social campaigns. The Gate London will provide the media planning strategy, working with Carat, the.
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JULY 6, 2017
Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW. My friend Michael Lee of New York agency selection firm Madam – Michael served his time as a senior creative at Euro RSCG and then Havas when.
More About Advertising
JULY 6, 2017
Havas Group has bought So What Global for its Havas Health & You business. So What Global will become Havas SO. So What co-founders and managing partners Scott Clark and Oliver Parsons are staying with the business. Havas CEO Yannick Bolloré says: “Bringing SO What Global into Havas Health & You is a strong strategic.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 5, 2017
Firing seems to be new Publicis boss Arthur Sadoun’s mind – in response to questioning at an ISBA (UK advertisers) lunch this week. Sadoun (below) has pulled Publicis out of all awards this year, putting the money into developing a new AI gizmo Marcel, which seems to be Publicis’ version of Alexa or Siri, for.
More About Advertising
JULY 5, 2017
BBH is making its global debut for Absolut with a film called ‘Equal Love’ hymning the brand’s commitment to the LGBT community, adland’s issue of the day perhaps (well one of them) but one’s heart still sinks a little. Apparently LO Smith who founded Absolut was an early advocate of equality. Global brand director Gaia.
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JULY 5, 2017
Anomaly, which is rapidly becoming the shining jewel in MDC Partners’ rather battered crown, has taken a major step forwards outside the US by winning Swedish home appliance giant Electrolux’s global account. Anomaly won a three-way competitive pitch run by The Burnett Collective.
More About Advertising
JULY 4, 2017
Here’s the latest instalment in CHI’s campaign for Centrica’s “smart home” device Hive, showing how a mother can check on the whereabouts of her daughter by using the Hive Camera app. Allowing both parties to get on with living it seems. I was given another make of one of these which I occasionally look at.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JULY 4, 2017
Sir Martin Sorrell has been musing about Cannes, awards and all the rest of it following Publicis Groupe’s decision to pull out of all awards next year and here he is advising The Drum. Amidst the name dropping and how much WPP spends on media, New York seems to be his favoured alternative but that.
More About Advertising
JULY 3, 2017
Can you shoot a ten minute film, with special effects, on an iPhone 7? Ace director Michel Gondry can. Do try this at home although we suspect the end result won’t be quite the same. But a clever wheeze by Apple and a good way to extend its ‘Shot on iPhone’ campaign.
More About Advertising
JULY 3, 2017
On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising.
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JULY 3, 2017
Paddy Power has erected what it describes as the “daddy of all tributes” to defending Wimbledon champion Andy Murray, who’s expecting his second child. Wimbledon proper starts today. The mischievous Irish bookie has doctored the famously virile Cerne Abbas giant in Dorset to depict Scotland’s tennis hero in a new light. The stunt, orchestrated by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JULY 3, 2017
Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of teachers). This is the first effort from new Vauxhall agency Mother. At which point descriptive powers rather fail me. Only from Mother. Meanwhile at the other end of the London creative agency spectrum adam&eveDDB, which.
More About Advertising
JULY 7, 2017
This is quite funny. In fact we don’t know what’s funnier, KFC’s new AI powered Colonel Sanders or the seeming reality that there’s a National Fried Chicken Day in the US (July 6). We have our Pride weekend, they have National Fried Chicken: take your choice. Anyway Wieden+Kennedy and Funny Or Die have teamed to.
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