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APRIL 20, 2017
When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat. Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer. Held together by the brilliant choice of an epic.
All About Advertising Law
APRIL 19, 2017
Given the ubiquity of emoji, businesses have used them in commercial ad campaigns. Honda has used emoji in creative advertisements, releasing Aprils Fools’ ads in 2016 and again in 2017. Twentieth Century Fox created some buzz last year when it placed a billboard in Los Angeles advertising a movie release (guess which one) with the following message: Translation: “Deadpool.” Adweek wrote an article entitled: “Deadpool’s Emoji Billboard Is So Stupid, It’s Geniu
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InMobi
APRIL 18, 2017
As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Deciding to aggressively double down on acquiring quality users and to grow its engaged user base in India, here is how OLX leveraged InMobi to acquire and activate high-qualit
AdPulp
APRIL 19, 2017
Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]. The post Everyone (And Their Money) Is Welcome In Los Angeles appeared first on AdPulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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APRIL 20, 2017
The David Lynch Foundation tries to help people cope with stress disorders and other problems through transcendental meditation. Thankfully there isn’t any meditating in this new film highlighting war veterans’ traumatic stress disorder from lively French agency Herezie. Everyday sounds recapture the horrors of the battlefield. Lynch is a great film director of course, so.
All About Advertising Law
APRIL 21, 2017
As data security risks increase in their intensity, variety, and sophistication, Venable introduces Data Security Rules of the Road: A Guidebook to FTC Cases v1.0. The book is a valuable resource for businesses seeking to protect the security of personal information in ways that are consistent with guidance offered by the FTC. With over a decade of experience dating back to the FTC’s very first foray in this area, Venable’s award-winning Privacy and Data Security Practice Group attorneys, with
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AdPulp
APRIL 17, 2017
One of the reasons I enjoy being a guest on The BeanCast is Bob Knorpp’s expert presentation and handling of important marketing topics. This week’s show is a classic. We begin the hour with a robust exchange about the disconnect between what marketers think customers want from digital experiences and what customers actually want. From […].
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APRIL 18, 2017
An appreciation of John Salmon by Mike Everett (left) Back in the seventies, Paul Smith and I asked John Salmon (below) how he got the job of creative director at Collett, Dickenson and Pearce. “I was in the right place, at the right time, with the right expression on my face” was his answer.
All About Advertising Law
APRIL 20, 2017
We previously blogged a few weeks ago about the FTC’s sweep of influencers and warning letters being sent regarding whether material connections are disclosed, and if so, if they are done clearly and conspicuously. The FTC has issued a press release with more detail. We now know there were over 90 such letters sent. For those who received a letter, the tendency might be to file it and move on, as the letters do not request follow up or require any action.
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APRIL 20, 2017
Fosters is doing retro Australian cricket courtesy of adam&eveDDB and the not so famous Fold7 is doing eccentric Danish for Carlsberg with Mads Mikkelsen in a new global campaign. As with Fosters sometimes doing the obvious is the best thing to do. This is done rather well. MAA creative scale: 8.
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More About Advertising
APRIL 19, 2017
WPP boss Sir Martin Sorrell (below) struck a rather grumpy note on the BBC’s Today programme this morning, describing MP Theresa May’s decision to call a snap General Election in June “another excuse to do nothing” although he admitted that a win for May might lead to more sensible Brexit negotiations. He also pooh-poohed supposed.
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APRIL 21, 2017
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency professionals to rate the quality of briefing. It was a revisit from the same study.
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APRIL 21, 2017
What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine years after it departed for Omnicom’s OMD. Walgreens Boots Alliance has shifted all its work.
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APRIL 20, 2017
One of the strengths of adam&eveDDB is that it’s not afraid to do the obvious, when that’s the obvious thing to do. So Fosters came from Australia – originally – and the Aussies like nothing better than roasting the Poms at cricket. As here, only William and Ralph Foster rise to the rescue of the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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APRIL 20, 2017
We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily snapping up any more-or-less related business assiduously. The pattern still holds, with both WPP and Dentsu acquiring half a dozen or so companies in the first quarter of 2017, but Omnicom may be reversing the.
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APRIL 20, 2017
Publicis Groupe chairman and CEO Maurice Levy made his last earnings call Today (he’s stepping down to be replaced by Arthur Sadoun, both below) and, as ever, produced a bravura performance despite some verging-on-grim numbers. Q1 revenue was €2.33bn with reported growth of 1.6 per cent but -0.6 per cent in constant currencies and organic.
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APRIL 19, 2017
UK independent agency Brave has teamed with Framestore Pictures for a new campaign for Panasonic televisions promoting their cinematic quality. So we get a cinema-style commercial for “the greatest film you’ll never see.” The international campaign, ‘Hollywood to your home,’ with run in the UK, Europe (two separate places – nearly) and New Zealand. .
More About Advertising
APRIL 19, 2017
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes that global brands are improving their ability to brief for integrated communications but some familiar.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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APRIL 18, 2017
Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2. So if you’re worried about the kids being corrupted (children don’t seem to go to bed these days because then they’d just watch it on their iPads) Canal+ agency BETC Paris has helpfully produced this.
More About Advertising
APRIL 18, 2017
M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft disciplines including visual and experience design as well as content origination. Thomas says: “He’s a.
All About Advertising Law
APRIL 18, 2017
Breaking up can be messy, whether you are the one doing the breaking up or the one being broken up with. And, we all know about the different ways to break up with someone. “It’s not you, it’s me.”, “I need space.”, “I’m washing my hair that year.” However, when it comes to the proper way of breaking up with a telemarketer over text message, a New Jersey federal court is primed to shed some light on the issue.
More About Advertising
APRIL 18, 2017
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next steps for programmatic: 1. It is not going away. Marketers need to start getting excited.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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APRIL 18, 2017
Will the farrago over former Sun editor Kelvin MacKenzie’s bizarre (and highly offensive) column about Everton’s Ross Barkley – Mckenzie compared him to an ape on the anniversary of the Hillsborough disaster (below) – affect Rupert Murdoch’s bid for the 61 per cent of Sky he doesn’t currently own? Montage: Daily Record The Sun is.
More About Advertising
APRIL 18, 2017
Former M&C Saatchi UK CEO and Lean Mean Fighting Machine founder Tom Bazeley is returning to Hoot Comedy, a company he helped to found in 2012, as CEO. Bazeley sold his interest in Hoot when digital agency Lean Mean was sold to M&C in 2014.
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