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NOVEMBER 17, 2016
Jeff Bezos of Amazon’s ambition knows no bounds and now the company he founded is doing its bit for relations between Christians and Muslims in its new Amazon Prime Christmas campaign from Joint.
InMobi
NOVEMBER 17, 2016
We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on topics like programming languages, platforms, app categories, new technologies, revenue models, IoT verticals and tools.
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MediaFuse
NOVEMBER 14, 2016
What do we do at MediaFuse? MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. We assist in driving digital revenue by providing a customized approach to all of our engagements from strategy to implementation. Please check out our video: Rise of Programmatic Marketing.
All About Advertising Law
NOVEMBER 17, 2016
Since the election, several questions have emerged about the near future of the consumer financial services federal regulatory landscape. We’ve gathered some of the most common questions below. The FAQs, based on input received from members of our consumer financial services team, are intended to help provide basic information to help place the results into perspective.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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NOVEMBER 16, 2016
Zoopla Property Group (ZPG), which owns the market-leading property site and uSwitch, has appointed two new agencies to handle separate creative briefs for Zoopla and uSwitch. 101 has won Zoopla while Brothers and Sisters has won uSwitch. Both agencies will be responsible for developing consumer marketing communications including TV and print. They were appointed after.
Gods of Advertising
NOVEMBER 15, 2016
Falling on deaf ears? Like Hollywood and all its stars, the vast majority of Adland despised the idea of a Donald Trump presidency. Which is why for many months so many of us rallied for a different outcome. The best and brightest from our tribe, hired by the DNC, or of their own volition, created films and microsites and social programs in a righteous effort to see the one time First Lady become the first lady President of theses United States and, with perhaps even more ardor, to make certain
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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NOVEMBER 15, 2016
My fave ads of 2016 are: IKEA Sweden ‘Let’s Relax’ Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie. Well done IKEA! Under Armor USA Phelps/Gymnastics For me, Under Armor has totally stolen Nike and adidas’s sports advertising crown. They’ve developed a new visual language based on.
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NOVEMBER 18, 2016
The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s Christmas ad campaign exactly one hundred years later. As a metaphor for the importance of exchanging gifts and the spread of goodwill, it was a convenient one. But it also seems to replicate the same.
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NOVEMBER 18, 2016
Upscale British bag maker Mulberry used to be with agency of the moment adam&eveDDB but this year’s Christmas effort is, it says on the tin, by Mulberry. And a fascinating oddment it is too; this Christmas tale with children playing grown-ups could easily have emerged from the wilder reaches of A&E’s imagination. From director Albert.
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NOVEMBER 15, 2016
Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme of Don’t Mind If I Baileys.’ How similar? Showing spirits (or whatever Baileys actually is).
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More About Advertising
NOVEMBER 17, 2016
Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest agency TMW Unlimited – is being bought by investment firm DBAY Advisers. DBAY, a mysterious outfit domiciled in the Isle of Man, already owned 28 per cent. DBAY has made an agreed offer of £75.
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NOVEMBER 15, 2016
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might be a touch optimistic. Publicis Media has hired high profile PR man Mike Paul (left).
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NOVEMBER 17, 2016
Adam&eveDDB is taking the first step towards becoming a new global agency within Omnicom by opening a New York office. The agency has won Samsung in North America (a few weeks ago we tipped it to win Samsung in Europe, which is still a possibility). A&E already handles some North American business for Mars pet.
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NOVEMBER 16, 2016
Victoria Luck is managing director at Buzzoole UK, an influencer marketing platform founded in Naples, Italy’s fast-growing tech centre. Buzzoole connects brands with influencers to help them take their message beyond the traditional marketing channels. Luck (below) has spent her career at the forefront of media sales and marketing. She headed up the international advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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NOVEMBER 18, 2016
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the UK, Nick Theakstone, and Mark Finney, head of media at ISBA, the UK’s leading marketer trade association. The row it seems has been simmering since March when ISBA’s head of consultancy practice Debbie Morrison launched.
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NOVEMBER 18, 2016
Yes it’s true: the name of Omnicom’s new agency, set up to handle McDonald’s in the US (and elsewhere it no doubt hopes) is We Are Unlimited. Which raises the question: why are agencies so rotten at branding themselves? We Are Unlimited (which is roughly half DDB with the rest from all over the place.
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NOVEMBER 16, 2016
Our best ads of 2016: A film. A stunt. A website. A shameless piece of self-promotion. Ikea Sweden – Let’s relax Burger King – Halloween Westworld.com: A Delos Destination (Destination site not currently available in the UK). Sainsbury’s Xmas We were going to go into detail about why we thought each idea.
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NOVEMBER 14, 2016
Spies Rejser is a Danish travel company that’s cottoned on to Denmark’s declining population by suggesting that a holiday is a good way to spark the libido in a campaign called ‘Do it for Denmark.’ Here’s the latest ad, encouraging oldies to live longer via a bonking holiday in the Maldives. Agency: Robert/Boisen & Likeminded.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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NOVEMBER 14, 2016
Another agency waving a fond farewell – let’s be charitable – to a big client this Christmas is RKCR/Y&R to Marks & Spencer (AMV BBDO is in the same chilly boat with Sainsbury’s). And, what do you know, it’s come up with the best M&S ad I can recall. This features a resourceful Mrs Claus.
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NOVEMBER 14, 2016
It’s become a seasonal pattern now: the three (would-be) biggies at Christmas in the UK are John Lewis, Burberry and Sainsbury’s. The first two hit the spot, what about Sainsbury’s? Agency AMV BBDO has produced a series of epics in recent years, all on the theme of ‘Christmas is for sharing.’ This will be the.
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NOVEMBER 14, 2016
The stars aligned when Dougal Wilson took on the job for C4. His extravaganza for the Paralympics has to be the best thing we’ve seen for a long time; that with the behind the scenes films was quite an undertaking. A huge investment from the C4 team and production company that shows when you have.
More About Advertising
NOVEMBER 16, 2016
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. 1. Who do you want to get to? Target audiences – who do you really want and need to get to? Sounds quite simple, but you’d be surprised how many.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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NOVEMBER 16, 2016
Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a banana skin in the next aisle: latterly the huge hack of Tesco Bank, although it dealt with that well enough.
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NOVEMBER 15, 2016
They still don’t seem to be happy bunnies at JWT New York despite chief communications officer Erin Johnson’s return to work and the replacement of macho global CCO Gustavo Martinez by the supposedly nicer Brit Tamara Ingram. The rather large fly in the ointment, of course, is the fact that Johnson (below) is still suing.
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NOVEMBER 18, 2016
Welcome once more, Snapfax fans, to our round up of the top shreds of the last seven days, a week that left the world reeling and our shredder connected to an internet fax machine squealing. As 2016 continued to be a year most of us want to disappear, Nigel Farage, the politician who just won’t.
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NOVEMBER 15, 2016
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end up in the White House. A bit like they did for Brexit and Cameron’s re-election before it. It’s an important reminder that what people “say” when surveyed is rarely consistent with what they actually “do.”.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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