Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
illumin
NOVEMBER 29, 2024
Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.
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Ad Monsters
NOVEMBER 27, 2024
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. In the wise words of Albert Thompson , Managing Director, Digital Innovation at Walton Isaacson, “Anything more intentional always does better.
Digiday
NOVEMBER 27, 2024
Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful solution to this challenge.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
NOVEMBER 27, 2024
Images of cars full of screens serving video and gaming entertainment once seemed a sci-fi vision, but the reality is honing into view. Though still in their early stages, audio gaming and in-car video are gaining traction, and advertising opportunities are part of that roadmap. Xperi, the parent company of TiVo, DTS and HD Radio in the US, is providing those “connected car” technologies via the DTS Auto Stage platform, wielding its presence in over 100 million vehicles to bring ente
More About Advertising
NOVEMBER 27, 2024
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has … The post WARC: global adspend to hit $1.08trn in 2024 – 68% is digital first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
NOVEMBER 24, 2024
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it on social media.
VideoWeek
NOVEMBER 27, 2024
A new report from Samsung Ads, Change The Way You CTV , highlights how audiences’ receptiveness to advertising varies significantly depending on the kind of ‘TV Moment’ they’re experiencing. [Partnered post] When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on the creative they’re running, and the media channels they’re running it on.
Martech
NOVEMBER 25, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Ad Monsters
NOVEMBER 27, 2024
The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands. Obviously, a lot of us are concerned about the current and future state of democracy.
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Bhatnaturally
NOVEMBER 24, 2024
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [.] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns.
MNTN
NOVEMBER 26, 2024
Over-the-top (OTT) technologies have reshaped the digital marketing industry, effectively changing the way consumers encounter and digest content. That’s great news, but have you ever wondered how exactly OTT technology works in the first place? We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 26, 2024
Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.
illumin
NOVEMBER 28, 2024
The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. In-game advertising is nothing new, but we might be about to see more as one of the biggest online gaming platforms looks to step up its programmatic advertising game. Roblox is ramping up its programmatic advertising and in-game advertising efforts.
VideoWeek
NOVEMBER 29, 2024
In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. Top Stories CTV Stars as Global Ad Spend Tipped to Top $1 Trillion in 2024 Total annual global ad expenditure is predicted to pass $1 trillion for the first time in 2024 according to WARC’s latest data.
Ad Monsters
NOVEMBER 26, 2024
The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. As U.S. District Judge Leonie Brinkema deliberates, the stakes are high for Google and the future of programmatic advertising. Google has been fighting an uphill battle with regulators for years over its alleged market dominance in several areas of its business, such as search.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 27, 2024
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big […] The post Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug appeared first on AdExchanger.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
Exchange Wire
NOVEMBER 26, 2024
Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. In the past year alone, Invibes has successfully [.] The post Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
NOVEMBER 28, 2024
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.
Digiday
NOVEMBER 25, 2024
After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving sector industry with the darker reality faced by publishers and adtech providers.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
More About Advertising
NOVEMBER 29, 2024
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings. The soundtrack starts off muffled to reflect Dad’s bad hearing, but once he gets some AirPods for … The post Apple makes hearing aids cool in Christmas tear-jerker first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
NOVEMBER 26, 2024
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter's.
Digiday
NOVEMBER 28, 2024
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care. With 20 million users and counting, Bluesky is undeniably gaining traction. The presidential election appears to have accelerated this growth, attracting users disillusioned with Elon Musk’s oversight of X — flawed moderation, qu
Exchange Wire
NOVEMBER 27, 2024
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [.] The post ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 28, 2024
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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