Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
Adweek
NOVEMBER 25, 2024
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about.mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar's new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper.
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AdExchanger
NOVEMBER 26, 2024
Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
Adweek
NOVEMBER 28, 2024
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings," created by Apple's longstanding agency TBWAMedia Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 29, 2024
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings. The soundtrack starts off muffled to reflect Dad’s bad hearing, but once he gets some AirPods for … The post Apple makes hearing aids cool in Christmas tear-jerker first appeared on More About Advertising.
Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
Adweek
NOVEMBER 29, 2024
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows stronger as voters head to the polls. That may sound like the presidential election cycle Americans just lived through, but those same events played out over 126 years ago.
Ad Monsters
NOVEMBER 25, 2024
A lively debate between the buy and sell sides at AdMonsters PubForum Scottsdale highlighted the ongoing battle for data strategy dominance. Both sides presented compelling arguments on privacy, first-party data, and creative optimization. Jordin Sparks once sang, “Why does love always feel like a battlefield?” But in this case, why does the song remind me of the data dance smackdown between the buy and sell sides?
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AdExchanger
NOVEMBER 27, 2024
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big […] The post Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug appeared first on AdExchanger.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Adweek
NOVEMBER 25, 2024
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose - and isn't an official entry to Chicago's parade. Mars Inc.'s Iams pet food brand created the stunt to highlight the importance.
AdPushup
NOVEMBER 29, 2024
We have already covered the benefits of video advertising and how it can help publishers improve their website monetization strategy. But on the technical side, serving video ads wouldn’t be as seamless if not without VAST Tags. VAST Tags works like any ad server’s usual third-party ad tags. Except, in this case, it’s for video [.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
NOVEMBER 26, 2024
The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. As U.S. District Judge Leonie Brinkema deliberates, the stakes are high for Google and the future of programmatic advertising. Google has been fighting an uphill battle with regulators for years over its alleged market dominance in several areas of its business, such as search.
Martech
NOVEMBER 25, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
NOVEMBER 25, 2024
Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network's most-watched show in the latter category, while The Five took No. 1 with the former crowd. Meanwhile, CNN fell short of 500,000 total viewers during primetime, and only mustered 379,000.
AdExchanger
NOVEMBER 24, 2024
The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are […] The post Publishers Grapple With A Lack Of Control Over Deal Curation appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
NOVEMBER 28, 2024
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.
Martech
NOVEMBER 26, 2024
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?
Adweek
NOVEMBER 29, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the Adults 25-54 demo in the period following the 2024 presidential election. However, Fox News remained the most-watched of the three major.
AdExchanger
NOVEMBER 25, 2024
Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps. The post Meta Has The Darkest Patterns Of All; Apple’s Impenetrable Core appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
NOVEMBER 28, 2024
This week on The Stack: The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [.] The post The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s appeared first on ExchangeWire.com.
Martech
NOVEMBER 27, 2024
AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.
Adweek
NOVEMBER 26, 2024
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023.
AdExchanger
NOVEMBER 27, 2024
Happy Thanksgiving! This classic comic was originally published on November 24, 2011. Thank you to all of our readers! What we’re most thankful for, obviously, is all of you. The post Comic: Thanksgiving Day In Ad City appeared first on AdExchanger.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 25, 2024
After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving sector industry with the darker reality faced by publishers and adtech providers.
Bhatnaturally
NOVEMBER 24, 2024
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [.] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.
Adweek
NOVEMBER 27, 2024
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. "Santastrophe" is the latest installment in the company's "Get an Airbnb" campaign, a series of short, animated films, developed by its.
AdExchanger
NOVEMBER 25, 2024
As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: […] The post In 2025, Marketers Should Regain Choice And Control appeared first on AdExchanger.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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