Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
More About Advertising
MARCH 12, 2019
Wonderhood Studios just missed out on Virgin Media but it has a new and quite compelling showcase, this film for Comic Relief with actor Peter Mullan – plus a newbie to the silver screen. The BBC’s Comic Relief has raised over £1bn for good causes but its air of self-congratulation sometimes grates. None of that.
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illumin
MARCH 14, 2019
We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, the consumer journey, and machine learning vs. deep learning.
AdPulp
MARCH 11, 2019
AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]. The post Unboxing Creativity at SXSW Interactive appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
MARCH 14, 2019
For years I’ve been championing the marketing and advertising of normal everyday products to Baby Boomers: Boomer Backlash II If every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy. The Real Issue : Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?
More About Advertising
MARCH 12, 2019
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the recent history of advertising and its agencies and guide to what to try to do next. We’ll have more from Michael soon. He also persuaded WPP founder and now S4 Capital executive chairman Sir Martin.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 11, 2019
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city’s […]. The post Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore appeared first on Adpulp.
More About Advertising
MARCH 13, 2019
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the market will hit an important point of inflection in 2019. This year, global adspend on classic Out of Home is forecast to decline whilst digital will grow by ten per cent, more than twice the.
More About Advertising
MARCH 11, 2019
Agency brands are disappearing. WCRS is no more, 101 is long gone, and Fallon is almost entirely subsumed into Leo Burnett. Meanwhile, over at WPP, JWT is merging with Wunderman, and Y&R with VML. Is this erosion inevitable? Creativebrief invited three agency founders – John Hegarty of BBH, Charles Vallance of VCCP, and Lucy Jameson.
More About Advertising
MARCH 11, 2019
Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge et al. The first Moneysupermarket work has just launched, and the agency recently won a global piece of business with Saxo’s fintech account. In doing so, Engine is inevitably leaving some of its colourful history.
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More About Advertising
MARCH 15, 2019
It’s the rich wot gets the pleasure, it’s the poor…or, perhaps, having your cake and eating it. The latter was Boris Johnson about the Brexit negotiations (he wasn’t right about that either) but it could have been departed WPP founder and CEO Sir Martin Sorrell (below.) Actually SMS was at a loose end at one.
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MARCH 15, 2019
Mark Penn’s Stagwell Group has thrown a new lifeline to agency holding company MDC Partners, investing up to $100m for a 30 per cent stake. Penn (below), a former senior Microsoft exec and one-time head of Burson-Marsteller will become CEO of MDC and join the board. Former CEO Scott Kauffman, who stepped down last year.
More About Advertising
MARCH 13, 2019
Russell Schaller is ECD of Cheil UK. He has worked at Rainey Kelly, WCRS, Mother and Soul on brands including Virgin, Kiss FM, Coca-Cola, Colgate Palmolive and Uniqlo and been a partner in consultancy Tom Dick & Harry and Drugstore. Desert Island Ads ‘Stop watching TV and try reading a book.’ That’s what my mum.
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MARCH 12, 2019
Recently relisted Out of Home media owner Ocean Outdoor has made its first foray into continental Europe, buying Ngage Media and Interbest in the Netherlands. The two acquired companies operate substantial large format full motion city centre and roadside advertising portfolios across all the Dutch municipalities, covering key cities including Amsterdam, Rotterdam, Utrecht and The.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 15, 2019
Following the appointment of a new marketing director, and the recent purchase of two well-known brands — Tyrrells and Popchips — KP Foods is tidying up its agency arrangements. To start with, Engine has won KP Snack’s Hula Hoops and Pom-Bear business from BMB without a pitch. Engine already handles KP’s McCoy’s and Butterkist brands.
More About Advertising
MARCH 15, 2019
I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And Mars is, indeed, a very good marketer. Now it’s taking a leaf out of Unilever’s.
More About Advertising
MARCH 15, 2019
Agencies will tell you that retaining a big account in a pitch is a bigger achievement – and more satisfying – than landing a newbie. BBH is feeling pretty pleased with itself after retaining the £30m or so Barclays account against stiff competition from AMV BBDO, all-conquering Mother and Publicis (which owns BBH.) MD Karen.
More About Advertising
MARCH 13, 2019
We haven’t always been kind about adam&eveDDB’s campaigns for Lloyds Bank – there were more nags than you’ll see at Cheltenham in one recent iteration – but now Lloyds is trying something a mite more ambitious, persuading us to talk about the dread “M-word,” money. Lloyds’ research apparently shows that one in three people say.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 13, 2019
Not before time the ASA has banned a Sky Bet ad featuring Jeff Stelling, the presenter of Sky’s Soccer Saturday programme. Sky sold Sky Bet for an eye-watering £3.4bn last year, but most viewers probably think it’s still part of Sky and, therefore, endorsed by the broadcaster. The ad invited punters to “spark your sports.
More About Advertising
MARCH 12, 2019
Former football manager Harry Redknapp has become (even more of) a national treasure since he showed those snowflakes how to hack it in the Australian jungle in “I’m a Celebrity.” Harry likes a flutter too so amid his other many engagements (he’s about to embark on a nationwide live tour) here he is in his.
More About Advertising
MARCH 11, 2019
Famed film director Ridley Scott has returned to advertising with a vengeance and now Ridley Scott Creative Group – which includes RSA Films, Scott Free, Black Dog Films and Darling Films – is opening in Amsterdam, led by former Wieden+Kennedy and Droga5 producer Ross Plummer as MD and MassiveMusic and Fox exec Bart Hendrix as.
More About Advertising
MARCH 11, 2019
Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.) Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which produced some outstanding creative work) and it had AMV BBDO and BBH. Both the latter.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 11, 2019
Droga5 London has pipped Anomaly and TBWA to the big GoCompare price comparison website business. GoCompare creative was previously handled by in-house team Chris Wilkins and Sian Vickers. Fold7 worked on GoCompare for a couple of years ending in 2015. GoCompare CMO Zoe Harris says: “Without doubt our sector has entered a new life-stage where.
More About Advertising
MARCH 10, 2019
This is a very cool car ad. As Audi’s new R8 sports car glides nonchalantly through town, everyone gets excited, causing havoc as they try to get a good look. Taxis, truckers, families, friends, an ice cream van, a police car, and even a newly-wed bride and groom all jostle for position to ride alongside.
AdPulp
MARCH 14, 2019
Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens Chief Marketing Officers and others are forced to find new jobs.
AdPulp
MARCH 12, 2019
Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 14, 2019
Google says it removed 2.3 billion bad ads in 2018, nearly one billion fewer than it did in 2017 – which may suggest that its ad policies are working, although it still, um, seems a lot. More pertinently perhaps it claims it has removed ads for 1.5 million apps and nearly 28 million pages that.
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MARCH 14, 2019
AMS Media, one of the stalwarts of the UK’s still-surviving media independent sector, has lured two former MediaCom execs to helm its new office in Leeds. MediaCom Leeds founding director Steve Empson and investment director James Whitehead (fourth and second from left, below, with AMS MD Duncan Collins and CEO Paul Phelps) are to lead.
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MARCH 14, 2019
More network shuffling at WPP, this time it’s digital network Possible (already described as a Wunderman Thompson company) merging with Wunderman Thompson – only in Seattle at this stage although it looks like the two are joining forces officially in New York. Other outposts are, presumably, likely to follow. WPP says Possible will remain an.
More About Advertising
MARCH 14, 2019
VW-owned Skoda has been shuffling its ad agencies recently – as have all the car companies, wonder what they’re worried about – but Rosapark in Paris still seems to be on the case and here it is with Doug the (giant) dog. There’s a product benefit – eventually. Is it trying too hard for a.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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