AdPulp
NOVEMBER 18, 2017
Cindy Gallop takes names and zero s**t. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […].
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NOVEMBER 21, 2017
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper echelons of the biggest holding company, WPP. The latest is the retirement of Rob Norman.
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Gods of Advertising
NOVEMBER 20, 2017
You are in the basement of a church, with twenty or so other people seated around an extended horizontal folding table. The usual cross-section, many have nothing in common except for a desire to stop drinking. A lot of them brought coffees from the neighborhood Starbucks. The meeting is nearly over. Dallas is a thirty-something woman with black hair laced with purple.
Nick Burcher
NOVEMBER 23, 2017
Elf Yourself is back for 2017 and this year ElfYourself has new dances and Augmented Reality through the ElfYourself mobile app! As with previous years, the ElfYourself OfficeMax Christmas / holiday fun is based around uploading a photo of yourself (and up to four other faces), then customising to fit the Elf Yourself template: OfficeMax ElfYourself 2017 - make your Elf Once everything has been lined up with your ElfYourself photo you can then add other elves, 'Add Greeting' and then this year t
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
NOVEMBER 20, 2017
How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […].
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NOVEMBER 21, 2017
Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it went for 40 quid. So IKEA’s creative hub and agency Acne saw an opportunity for.
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Advertising to Baby Boomers
NOVEMBER 20, 2017
I have a song & dance act on Huffington Post. It has nothing to do with advertising. A recent ditty and jig is inspired by some recent news stories: Brain Games or Mind Games? On the internet (where I believe everything I read except if I write it) I’m finding news stories about a new Brain Game study. They’re not fake news, more like flake news… It’s a subject I’ve written about ad nauseam on this blog: 01 May 2017 Brain Games or Mind Games?
AdPulp
NOVEMBER 21, 2017
A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the […].
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NOVEMBER 24, 2017
GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and now it’s added Vauxhall/Opel across Europe. General Motors’ Vauxhall/Opel was sold to France’s PSA Group (Peugeot and Citroen) this year which also moved its estimated £700m media business to MediaCom. But MediaCom had to pitch.
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NOVEMBER 20, 2017
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for more than 98 per cent of its total revenues. Facebook’s growth continues to be meteoric.
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NOVEMBER 21, 2017
Red Brick Road has won Hillarys which describes itself as the country’s “most successful direct-to-customer in-home manufacturer and retailer of made-to- measure blinds, curtains, awnings and shutters.” Incumbent The Refinery, Krow, Brothers & Sisters and BJL also pitched. The account is reported to be worth a somewhat improbable £24m in media terms although some such.
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NOVEMBER 20, 2017
More bloody Christmas bears, this time the return of Heathrow’s popular duo courtesy of Havas London. Still can’t understand why Heathrow should want to advertise at Christmas – you don’t choose an airport do you, instead of a flight? Anyway, BA has helped out with this particular rite of passage with an old BOAC plane.
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NOVEMBER 22, 2017
For those of you still musing over the Christmas party don’t take a cue from Sterling Cooper Draper Pryce. Like inviting a lawnmower for instance. (Warning lots of blood).
AdPulp
NOVEMBER 20, 2017
What happens when a person runs out of data? It depends on the person, but a person who is highly dependent on their phone could possibly freak the hell out. That’s the scenario that Mobile Viking lays out. See how the mobile carrier points to the bad things that can happen when you run out […]. The post Don’t Let Your Mobile Plan Rule Your Life appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 24, 2017
John Lewis Partnership advertising this Christmas is in the land of make-believe (and why not?), with the ad for John Lewis featuring an imaginary monster and for Waitrose with a pub in the middle of nowhere filled with people, including a young girl, who seemed to have got there without walking through the snow, which.
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NOVEMBER 24, 2017
Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the country. Moz the Monster came 17th. Think I’ll find a quiet corner and read Proust.
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NOVEMBER 23, 2017
Dentsu Aegis Network’s biggest deal in recent years was buying US-based data wizard Merkle and now it’s expanding further into Europe with an agreement to buy Oxyma Group, a performance marketing agency in the Netherlands and Dubai. Oxyma employs about 300 people bringing Merkle’s European headcount to over 1,000.
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NOVEMBER 23, 2017
They’re all it this year. Here’s a Christmas ad from Manchester City Council. One we missed from House of Frazer and 18 feet & Rising (same idea as Ogilvy for Boots). Quite like this one. And the WWF, not merry at all this one, powerful though. Who’s it by? Ogilvy? Is it worth it though?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 23, 2017
Mother-backed business incubator and accelerator Broody has acquired a five per cent stake in crowdfunding platform Crowdfunder. The deal will see the two organisations working together as partners to cement Crowdfunder’s position and give Broody’s portfolio of start-ups access to the benefits of crowdfunding. Crowdfunder, now valued at £16.8m, has over 600,000 members and has.
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NOVEMBER 23, 2017
Dopes Apple need a Christmas ad, with that tidal wave of money flowing more strongly than ever? Apparently it sees them as “greeting cards to the world.” So here we are then, after last year’s Frankenstein effort, with ‘Sway,’ with another of those romantic Christmas moments we see popping up all over the place. To.
More About Advertising
NOVEMBER 22, 2017
Can’t say I’m a fan of the Post Office at Christmas (the queues) but at least it shows why we need one. More of them preferably. MullenLowe is saying the PO cares about every missive this Christmas in a appropriately functional campaign of mini-films, using its in-house production unit Yeti. MAA creative scale: 6.5.
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NOVEMBER 22, 2017
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original 4.1, a total of £18.9bn) and is forecasting 4.8 per cent for 2018 which should take it through £20bn. The acid test for all such forecasters is 2019 of course, the year that Brexit is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 22, 2017
Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because – for those who survived a few years – recollections tend to be the good bits. But there’s also a lot of evidence across the commercial piece that Brits anyway are more stressed than they.
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NOVEMBER 20, 2017
WPP appears to have folded in the poker game for Japanese agency ADK according to a Reuters report from Tokyo. Reuters says it’s seen a draft statement from Bain Capital saying that WPP – which owns 25 per cent of ADK – had agreed to its $1.35 billion tender offer, which it has hitherto opposed.
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NOVEMBER 21, 2017
Mother will be reflecting that there is some justice in the world as it’s been appointed to handle leading department store Debenhams, less than a year after it lost its signature Boots account to Ogilvy in a WPP-inspired global deal. Debenhams has 250 stores around the world. Mother also came within a whisker of winning.
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NOVEMBER 21, 2017
There are the usual Christmas ads spoofs on YouTube but a bit listless this year – maybe this epoch in adland is coming to a close. Some people criticised John Lewis for scaring children with monsters under the bed. Imagine if you discovered this one.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 20, 2017
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology “ineffectively” or “completely ineffectively.” The technology, which is now used to power most digital media buying, is now an essential part of the media landscape but only 15 per cent of advertisers claim to.
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NOVEMBER 20, 2017
Consultancy Brand Finance has been looking at the “brand value” of the UK monarchy – not their personal finances – and deduced that the capital value of the UK monarchy as a business is a hefty £67.5bn, making an annual contribution to the UK economy of £1.766bn whereas its actual cost per head of population.
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NOVEMBER 20, 2017
Enfin, a French spin on Christmas, for Swiss department store Manor from BETC Paris. At first we’ve seen it all before but it develops into a sweet story – featuring, among others, nerdy Santa Junior – realised by collective AgainstAllOdds. The best Christmas ad so far? Certainly a contender. MAA creative scale: 8.
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NOVEMBER 20, 2017
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be down across the piece and it seems that the same has happened to Facebook shares (bigger numbers than YouTube in some instances). In the past “organic” views have provided, in effect, a free TV channel.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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