AdPushup
AUGUST 6, 2023
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.
The Ad Tech Blog
AUGUST 11, 2023
The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.
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Adweek
AUGUST 7, 2023
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney's data clean room, the company has grown new audiences to convert to using its services, driving revenue that.
MNTN
AUGUST 11, 2023
The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels , the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover up bombs while Netflix and Microsoft are at odds over slow ad growth on the legacy service.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.
The Ad Tech Blog
AUGUST 9, 2023
Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
AUGUST 11, 2023
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly half of those surveyed were willing to tolerate some of the advertising, and 59% said they were willing to embrace ads as long as they were saving around $4–$5 a month on their stream
AdExchanger
AUGUST 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks The post How To Fix Frequency; Can The Future Be D/Ciphered? appeared first on AdExchanger.
The Ad Tech Blog
AUGUST 7, 2023
Sometimes, life throws you a curveball, like when you realize you’re paying for two CRMs. Let me walk you through what Tech Stack redundancy means and how you can solve it without draining your budget. The Annoying Problem of SaaS Redundancy With an ever-growing number of SaaS and Micro-SaaS tools , the urge to build custom solutions has diminished, even when the budget and engineering team are available.
Adweek
AUGUST 8, 2023
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech concerns, according to reports by Reuters.
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VideoWeek
AUGUST 10, 2023
Major publisher trade groups and organisations from across the world have signed a joint letter calling for the development of a legal framework to protect publisher content which powers AI applications, and to maintain trust in news content as generative AI plays a growing role in content creation. Signatories of the letter include the News Media Alliance, which represents over 2000 news businesses in America, and the European Publishers Council, which counts Axel Springer, News UK, The Guardia
AdExchanger
AUGUST 10, 2023
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.
Playwire
AUGUST 9, 2023
Key Points Why is this important? Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. How greatly does data privacy impact digital advertising? New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.
Adweek
AUGUST 11, 2023
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been around, the dynamics of influence have undergone a profound transformation. Power has shifted from traditional gatekeepers to everyday individuals who have mastered the art.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 10, 2023
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure of US media boss Doug Rozen. Presumably the changes will be echoed in other parts of what used to be Dentsu International outside Japan. Performance marketing agency Merkle’s media offering will be absorbed into media … The post Dentsu unveils new US structure around iProspect and Merkle first appeared on More About Advertising.
AdExchanger
AUGUST 8, 2023
The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers. The post The Winner Take None Investors; Losing On The News appeared first on AdExchanger.
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding
Adweek
AUGUST 7, 2023
Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements. After interacting with that.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
AUGUST 7, 2023
It’s tempting and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the car. These sorts of arguments work precisely because they don’t matter. At all. And they distract us from the incredibly difficult work of discussing the things that actually do matter. That we can take action on. That are easier to ignore.
AdExchanger
AUGUST 8, 2023
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course. The post Meta’s Head Of Online Sales On What It Means To Run A ‘Leaner’ Company appeared first on AdExchanger.
Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina. Its origins are in soccer, but it now runs field hockey and lacrosse programs as well.
Adweek
AUGUST 8, 2023
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
AUGUST 11, 2023
The first step is to imagine what the people you serve want and care about it. The second is to figure out why they don’t have it yet. If you can help people get to where they seek to go, when they’re ready to get there, the stuff called marketing gets significantly easier.
AdExchanger
AUGUST 10, 2023
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas. The post 4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns appeared first on AdExchanger.
Martech
AUGUST 11, 2023
The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture. Of course, we recognize that in real life there are likely to be many seats at the table for discussions of expensive software investments.
Adweek
AUGUST 7, 2023
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in. Nothing we do today is done the same way we used to do it, and influencer marketing is certainly no exception.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
AUGUST 6, 2023
Magicians know where the trapdoors are, what’s up their sleeves and how to hide the ball. And yet, mechanical skill is just the first step in being actually good at magic. The real skill is in finding the empathy to imagine that someone else might believe. To do the trick for them, not to them.
AdExchanger
AUGUST 8, 2023
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing The post Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy appeared first on AdExchanger.
Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.
Adweek
AUGUST 10, 2023
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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