Adweek
FEBRUARY 28, 2025
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.
Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
FEBRUARY 20, 2025
Walmarts ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the […] The post Walmarts Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started appeared first on AdExchanger.
Seth Godin
FEBRUARY 9, 2025
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which leads to days spent dealing with only the last-minute emergencies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
FEBRUARY 27, 2025
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today’s financial results showing that full-year like-for-like revenues minus pass-through costs were down by 1 percent, on the lower end of the company’s previous guidance. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through costs of flat to -2 percent.
Ad Monsters
FEBRUARY 5, 2025
Content theft is rising, and publishers must proactively protect their intellectual property. This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. In todays digital landscape, protecting and growing publisher revenue demands a comprehensive strategy to protect intellectual property (IP) while maintaining content
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 19, 2025
What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).
AdExchanger
FEBRUARY 24, 2025
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if youre not quite sure what to do with it now, hey, you can always just figure out that part later. […] The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.
Seth Godin
FEBRUARY 20, 2025
A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.
VideoWeek
FEBRUARY 12, 2025
Phynd (pronounced “find “ ), a new cloud gaming platform which is monetised by ads rather than a paid subscription, has formally launched, announcing it has raised $10 million in a seed round led by Wellington Management. The raise will fuel the continued development of Phynd’s platform, which will release in beta later this year. Cloud gaming, for those unfamiliar, is where games are run on remote servers, rather than the end-users device.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Monsters
FEBRUARY 12, 2025
Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success? Embracing challenges head-on, staying hungry for knowledge, and using the foundation she built as a teacher to guide her principles.
Adweek
FEBRUARY 25, 2025
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.
Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.
AdExchanger
FEBRUARY 9, 2025
To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. That rationale inspired the companys latest contextual ad product, AdService, which it launched in January. The post Bloomberg Is Bullish On Contextual Advertising And FAST Channels appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
FEBRUARY 14, 2025
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by.
Adweek
FEBRUARY 2, 2025
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck.
Adweek
FEBRUARY 6, 2025
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion -- Amazon's run rate for its advertising business. $638 billion -- Overall net sales in 2024, a.
Adweek
FEBRUARY 20, 2025
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
FEBRUARY 20, 2025
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales.
Adweek
FEBRUARY 7, 2025
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report from research firm Adalytics indicating that global brands may be inadvertently funding child sexual abuse material (CSAM) online. The probe was launched with the.
Adweek
FEBRUARY 12, 2025
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. I'd argue it's the most well-known.
Adweek
FEBRUARY 18, 2025
The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
FEBRUARY 9, 2025
Too much of a good thing? Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a.
Adweek
FEBRUARY 20, 2025
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also.beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage.
Adweek
FEBRUARY 4, 2025
For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can't access. Black style defines luxury brands their originators can't afford. Black vernacular sells products while its creators watch profits flow elsewhere.
Adweek
FEBRUARY 9, 2025
THE AD: Budweiser's "First Delivery" is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand's Warm Springs Ranch in Boonville, MO, yearns to join the iconic "hitch" (team of horses) on a Budweiser beer delivery. Sadly, he's not old enough just yet. But his determination and courage see him make.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
FEBRUARY 7, 2025
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com--sites that have been flagged by the National Center for Missing & Exploited.
Adweek
FEBRUARY 18, 2025
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including.
Adweek
FEBRUARY 19, 2025
TikTok's uncertain future isn't stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. "With TikTok's new Automotive Ads, dealers and manufacturers have.
Adweek
FEBRUARY 20, 2025
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
334 
Let's personalize your content