Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. And 35% said that DOOH complements their digital plan. What they found. Why we care.

Geo targeting 97

Geo targeting Advertising MarTech Audience 97

VideoWeek

SEPTEMBER 12, 2023

The newest edition of the guide, the CTV Advertising Guide 2024, will be released at this year’s event. CTV Advertising Guide 2024 If you’ve been to DMEXCO before, you’ll have hopefully picked up a copy of our annual CTV Advertising Guide, which lays out the state of the connected TV advertising industry in Europe.

Retail 52

Retail Fashion Media Advertising 52

VideoWeek

JUNE 24, 2022

offers multi-channel digital campaigns across display, video, social, SEA, TV and DOOH. Time Out’s London edition has run its final print edition, as the local events guide goes digital-only. , TF1’s programmatic arm. Counting AXA, Orange and Jaguar Land Rover among its clients, Gamned! Time Out London Goes Digital-Only.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

OCTOBER 4, 2022

Best Sales Automation Tools & Platform CaptivateIQ and Gong – Sales Commissions Conga EDITED & PUMA UK Partnership Frequence Salesfloor Clienteling – Sell Virtually Vendasta.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Basis

MARCH 16, 2023

Programmatic also continues to gain traction in maturing channels including connected TV (CTV), digital out-of-home (DOOH), and podcasting , as well as more traditional channels like linear TV (more on all that later).

ROI 68

ROI Advertising Brand Awareness Cookies 68

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. New technologies are making old channels more accessible. Click here to download!

Marketing 128

Marketing CPL Machine Learning CPC 128

OpenX

FEBRUARY 1, 2022

In our first edition of Insights from the Buy Side for 2022 , we spoke with Gillian MacPherson from Epsilon. Gillian MacPherson: We are always looking at growth areas, and for 2022, this includes continuing to build out our advanced TV business as well as emerging channels such as Digital Out of Home (DOOH), Gaming and Radio.

Cookies 52

Cookies ROI Healthcare Finance 52