Adweek
DECEMBER 9, 2022
After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black.
Marketing Dive
DECEMBER 9, 2022
The new shoppable content function will allow consumers to buy from videos or photos directly within the app.
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Adweek
DECEMBER 9, 2022
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to.
AdExchanger
DECEMBER 9, 2022
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by. The post Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 9, 2022
It's the happiest place on earth--for advertisers, that is. Around nine months after Disney announced ads would be coming to its flagship streaming service, Disney+ Basic launched on Thursday, giving subscribers an ad-supported offering that comes in at $7.99 per month. Disney's newest tier is only available in the U.S., and is expected to land.
Exchange Wire
DECEMBER 9, 2022
In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [.]. The post Will Audio Kill the Video Star? appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 9, 2022
In 2021, the Javits Center in New York city completed construction of a $1.5 billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. This week, the Salesforce World Tour took over the behemoth space for one day. It had previously touched down in Boston and Tokyo. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber We
Adweek
DECEMBER 9, 2022
Warner Bros. Discovery is making big changes to its U.S. Networks leadership. On Friday, news broke that several major execs are exiting the company amid an ongoing restructuring. Those leaving include Jane Latman, HGTV and Food Network home and food content president; Nancy Daniels, who was in charge of Turner channels and Discovery channels; Matthew.
Marketing Dive
DECEMBER 9, 2022
Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.
Adweek
DECEMBER 9, 2022
Discord allows users of its desktop application to choose from two voice input modes: "Voice Activity" and "Push to Talk." The Voice Activity setting will cause the app to automatically transmit the user's voice as they're speaking, while the Push to Talk setting will require users to press a key to transmit their voice in.
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Marketing Dive
DECEMBER 9, 2022
Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges.
Adweek
DECEMBER 9, 2022
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue--especially for Latina women. In response, Justice for Migrant Women, a nonprofit dedicated to advancing migrant women's rights through advocacy, marks every Dec. 8 as Latina Equal Pay Day. As a way to advocate and spread awareness, Justice for Migrant Women.
Marketing Dive
DECEMBER 9, 2022
A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.
Adweek
DECEMBER 9, 2022
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work. As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its "Left Handed Chutney".
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
DECEMBER 9, 2022
The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue.
Adweek
DECEMBER 9, 2022
How do you go from being the supporting act to the star of the show? That's one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau's global campaign, created by agency TBWAParis, elevates the humble ingredient to center stage. It coincides with.
Exchange Wire
DECEMBER 9, 2022
In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [.]. The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 9, 2022
The Home Depot first sponsored ESPN's College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions. At the time, Home Depot centered around professionals and homeowners. It had offshoots like The Home Depot Supply, the Home Depot Landscape Supply and Expo Design Center aimed at a growing housing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
DECEMBER 9, 2022
Over the last few years, conversations about the growth of streaming have focused mainly on subscription video on demand (SVOD). That is in part due to the number of streamers who watch content via subscription services—more than 90% at least monthly in 2022. But the last few months have revealed a dramatic shift in the streaming industry, due to the large number of SVOD services that now include ad-supported content within their platforms.
Adweek
DECEMBER 9, 2022
The tidal wave of changes in the Elon Musk era at Twitter is heading toward the platform's third-party developer community, as the Twitter Toolbox initiative that debuted in February will be shuttered Dec. 15. Ivan Mehta of TechCrunch reported that developers involved in the project received emails earlier this week that read, "Thank you for.
MNTN
DECEMBER 9, 2022
“What I failed to understand is that there is a lot of TV advertising that now couldn’t find the viewers because the 18- to 49-[year old] segment had moved on and were not watching linear TV,” lamented Netflix’s co-CEO Reed Hastings at The New York Times’ Dealbook conference this week, whose entrance into the ad-supported arena came a little late after losing 600,000 subscribers in the U.S. and Canada during the first quarter.
Adweek
DECEMBER 9, 2022
When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 9, 2022
Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to. The post Pizza Hut Heats Up Its Digital Media Strategy To Drive Incremental Sales appeared first on AdExchanger.
Adweek
DECEMBER 9, 2022
As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies--those with smaller teams and often without reserves of cash on hand--are often hardest hit. And while areas of the ad industry brace for an economic downturn and tightened ad budgets, some vendors.
Martech Series
DECEMBER 9, 2022
In a B2B marketing mix, companies promote or market their products to other companies. For example, companies need raw materials to produce goods for consumers. So one business provides it to another. B2B marketing differs from B2C in the sense that the marketing strategies in the former are not focused on end consumers. B2B marketing is always aimed at other business executives, procurement officers, and similar such roles, basically those who are in the position of taking business decisions or
Adweek
DECEMBER 9, 2022
Car rental firm, The Hertz Corporation has named Wayne Davis as its executive vice president and chief marketing officer, which will see him lead the marketing strategies for its Dollar, Thrifty and Hertz brands with a focus on the growth of electric vehicles. Taking up the post from January 3, Davis will join from GE.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 9, 2022
A new artificial intelligence service by Syntak, LLC is making waves for being able to automatically condense documents into bullet points. Notedly prides itself on its ability to process – and understand – documents of any kind, cutting down read time by at least 50% and increasing content absorption capabilities. The Boston-based startup was originally designed for students to help with schoolwork, and quickly became popular thanks to its promotional merchandise – including i
Adweek
DECEMBER 9, 2022
As part of its yearly Snowsgiving celebration, Discord released avatar decorations that Discord Nitro subscribers can use to decorate their profile pictures in the messaging application for a limited time. These avatar decorations will be available in the Discord desktop app until Jan. 6. Our guide will show you how to decorate your avatar for.
Martech Series
DECEMBER 9, 2022
Zerto , a Hewlett Packard Enterprise company, announced it was among the select companies that Forrester invited to participate in its 2022 Forrester Wave evaluation, The Forrester Wave : Data Resilience Solution Suites, Q4 2022. In this evaluation, Zerto has been recognized by Forrester, a leading global research and advisory firm, as a Contender among Data Resilience Solution Suites.
Exchange Wire
DECEMBER 9, 2022
This week: Meta’s targeted ad model struck by EU privacy regulators, New Zealand to make tech firms pay for news…. The tech sector this week was dominated by the news that Meta’s targeted ad model is to be restricted by privacy [.]. The post The Stack: EU Regulators to Restrict Meta’s Targeted Ad Model, New Zealand to Charge Big Tech for News appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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